Skip Main Navigation
Page Content

Save This Event

Event Saved

Launching a food and drink business with Philip Banfield

Guardian Masterclasses

Monday, May 14, 2018 from 6:30 PM to 9:30 PM (BST)

Launching a food and drink business with Philip Banfiel...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Launching a food and drink startup with Philip Banfield May 14, 2018 £99.00 £5.35
* Prices include VAT

Share Launching a food and drink business with Philip Banfield

Event Details

Learn the strategic essentials of breaking into the food and drink market from business development consultant Philip Banfield, who has worked with the likes of CafePod, Rebel Kitchen and Up&Go.

So you’ve developed a delicious food product? Now begins the hard work of getting it onto the shelves. To do that, you’ll need to build a brand that makes your product attractive, and a strategy than makes your company competitive.

This highly practical course gives you the skills to workshop your product and tackle common hurdles for startups in this notoriously competitive marketplace.

Led by renowned business development consultant Philip Banfield, it’s an unmissable opportunity for entrepreneurs to get advice and feedback, and transform their business for the better.

This course is for you if...

  • You’re confident you have a good food product but are new to the branding and business sides of the food industry.
  • You’ve recently launched a food product and have encountered complications with your business, or simply want expert guidance in handling your business.
  • You’re a small-scale food entrepreneur seeking clarity about the food market from a business leader with relevant expertise.

Course description

  • Your big idea: what is your product?
  • The basics of branding: what makes your product special?
  • Finance: is your product commercially viable?
  • Getting ready for market: a step-by-step guide
  • Manufacturing: from processing to packaging – how do you outsource?
  • Costs: what to expect, and how to budget for the unexpected
  • Design: what works, and how to commission it
  • Communication and customer strategy: getting your message right
  • Understanding the market: what is a brand, why is it important and what can go wrong?
  • Organisational behaviour: how to make the most of what you’ve got
  • Q&A

Tutor profile

Philip Banfield is the founder and managing director of VentureField, a consultancy that specialises in helping startups and established businesses step change their commercial performance. A former executive for companies including M&S and Associated British Foods, over the past seven years Philip has successfully advised the founders, management teams and investors of many food, drink, health and beauty and retail businesses, including CafePod, Rebel Kitchen and Up&Go.

Full course and returns information on the Masterclasses website

Have questions about Launching a food and drink business with Philip Banfield? Contact Guardian Masterclasses

Save This Event

Event Saved

When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Monday, May 14, 2018 from 6:30 PM to 9:30 PM (BST)

  Add to my calendar


Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

  Contact the Organizer
Launching a food and drink business with Philip Banfield
Things to do in London Class Film & Media

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.