Learn the strategic essentials of breaking into the food market, from the founder of business development specialists VentureField
So you've developed a delicious food product – now begins the hard work of getting it onto the shelves. To do that, you'll need to build a brand that makes your product attractive, and a strategy than makes your company competitive. In business, there's no substitute for experience, but with this course, renowned development consultant Philip Banfield offers startups an enviably effective cheat sheet.
This comprehensive evening course will help you to better understand what consumers will love about your product, and how to assimilate that into a viable business plan. From manufacturing your product and designing your packaging to managing your costs, VentureField founder Philip provides a clear-sighted overview of the food industry, and how to get a foothold in the business. Mixing presentations, discussions and exercises, this highly practical event give you the skills to workshop your product and tackle common hurdles for startups in this notoriously competitive marketplace. It's an unmissable opportunity for entrepreneurs to get advice and feedback from a tutor with a cast iron business pedigree and a rightly famous reputation for transforming businesses for the better.
This course is for you if...
This courses mixes presentations, discussions and exercises to help attendees better understand their product, the manufacturing process and the essentials of branding, in order to develop skills to compete in the food industry. Renowned business consultant Philip Banfield also offers individual feedback on attendees' products. Topics covered include:
Philip Banfield is the founder and managing director of VentureField, a consultancy that specialises in helping startups and established businesses step change their commercial performance. A former executive for companies including M&S and Associated British Foods, over the past six years Philip has successfully advised the founders, management teams and investors of many food, drink, health and beauty and retail businesses, including One Water, Burton's Biscuits and CafePod.
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