LCF Grad Futures: Identifying customers for your idea

LCF Grad Futures: Identifying customers for your idea

Learn how to research your audience, position your brand, and craft a value proposition that makes your business idea stand out.

1.4k followers
By LCF Graduate Futures
1.4k followers
Lots of repeat customers 📈

Date and time

Mon, 19 May 2025 13:30 - 14:30 BST

Location

London College of Fashion, EB M01 (Lecture Theatre)

105 Carpenters Road London E20 2AR United Kingdom

About this event

  • Event lasts 1 hour

This session is only for London College of Fashion students and graduates. It is aligned to your Graduate Futures enterprise and freelancing journey.

Every successful business starts with a deep understanding of its customers. In this session, you will learn the basic steps to research your market, identify your target audience, and define what makes your business idea unique. We will explore branding fundamentals and apply Simon Sinek’s ‘Golden Circle’ framework to help you articulate a compelling value proposition. By the end, you’ll have the tools to position your brand effectively and connect with your ideal customers. You’ll learn:

  • How to undertake market research and define your target audience
  • The key elements of a strong brand identity and market positioning
  • How to craft a compelling value proposition using the ‘Golden Circle’

    Why Attend? A clear brand strategy helps you stand out, attract the right customers, and build a business that truly connects with its audience.


Speakers

  • Mirela Barbosa, Graduate Futures Enterprise Consultant: Mirela Barbosa is a mentor and consultant with over 20 years’ experience in the fashion and beauty industries. Her work combines research, strategy, and cultural aspects to help develop meaningful brands. She is also the founder of Project M, an emotional branding consultancy aimed at startups and mid-sized companies, launched after completing her MA in Fashion Entrepreneurship and Innovation at LCF.


Useful resources

In this session, you will develop the key skills of enterprise, communication, proactivity and curiosity as defined by the UAL Creative Attributes Framework (My_CAF). Before attending this activity, we suggest you:


If there are any barriers to your participation in this event or you have access requirements you wish to discuss, please contact graduate.futures@fashion.arts.ac.uk in advance, we'd be happy to talk with you. If you can't sign-up as the tickets have run out or expired, please email and see if you are still able to attend.




Image credit: Luke Chin-Joseph in the studio, 2023 BA Fine Art: Sculpture, Camberwell College of Arts, UAL | Photograph: Alys Tomlinson

Tickets

Frequently asked questions

When will I receive the event joining information?

For all our events and activities, you will receive a reminder email with joining instructions 1-2 days before the event. If the session is running virtually, you will receive all of the joining links with this reminder and the day before the activity.

This event is in person, how can I find your building in East Bank?

Follow our guide who walks you through the route from Stratford tube station, through Westfields, onto the Park, and to our East Bank campus entrance. https://www.youtube.com/watch?v=yWQX2k41YOw

Do I need any specific equipment to participate?

If you are joining our virtual sessions, you will need a device to access the session through Microsoft Teams (online or desktop app). For in-person events we recommend bringing notebooks and pens, as well as a device to be able to access any digital elements of the activity and network.

I don’t go London College of Fashion, can I still attend the event?

Our events are for LCF students, graduates and alumni only. If you are not a student or graduate with London College of Fashion you will be removed from the event access lists. This is because Graduate Futures is a bespoke LCF service department and we only have capacity to support our own students.

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Organised by

LCF Graduate Futures
1.4k followers
Lots of repeat customers

Supporting your professional ambitions

Studying at LCF gives you access to the focused careers and enterprise services, events and resources from the Graduate Futures team. Whatever your career, freelancer or business start-up ambitions, Graduate Futures works to provide current students and alumni with advice direct from industry thought leaders. We provide a safe place to encourage you to be comfortable with risk, ambiguity and experimentation. Graduate Futures supports the whole of your LCF journey and beyond, to enable you to innovate, create and achieve.

Enjoy our events? Check out our podcast, 'Careers in Fashion'.

Our support is free and accessible to all LCF students, graduates and alumni. Most of our opportunities are open to all, but some might be limited to specific groups - we'll make it clear when this is the case.