LCF Grad Futures: Who wants it? Know your Audience - Define your Value

This session is only for London College of Fashion students. It is aligned to your Graduate Futures start up and freelance journey.

In this session, we’ll dive into the first part of the triple test – desirability. You’ll explore how to understand your target audience and what motivates them, alongside practical ways to research the market and test demand for your idea. We’ll guide you through developing a strong value proposition that clearly communicates the benefits of your creative project or business, ensuring it connects with the people you want to reach.

Through hands-on activities and discussion, you’ll learn how to refine your ideas so they stand out in a competitive market and resonate with real needs and desires.

This workshop will give you the tools to make your ideas not just possible but in demand.

Speakers

• Frances Odell, Head of Graduate Futures Consultants: Frances is a results-oriented accredited chartered Business Consultant with over 35 years of professional experience working with large corporates, SMEs and start - up businesses in the Fashion Industry. She is an accredited Business Coach and Senior Fellow. Her focus has been applying both her product and service development expertise along with strategic market analysis and positioning, supporting companies spot business enhancement opportunities.
• Mirela Barbosa, LCF Graduate Futures Enterprise Consultant: Mirela Barbosa is a mentor and consultant with over 20 years’ experience in the fashion and beauty industries. Her work combines research, strategy, and cultural aspects to help develop meaningful brands. She is also the founder of Project M, an emotional branding consultancy aimed at startups and mid-sized companies, launched after completing her MA in Fashion Entrepreneurship and Innovation at LCF.

Useful resources

In this webinar, you will develop the key skills of enterprise as defined by the UAL Creative Attributes Framework (My_CAF). Before attending this activity, we suggest you:

• Access the Enterprise Padlet

If there are any barriers to your participation in this event or you have access requirements you wish to discuss, please contact graduate.futures@fashion.arts.ac.uk in advance, we'd be happy to talk with you. If you can't sign-up as the tickets have run out or expired, please email and see if you are still able to attend.

Image credit: LCF Graduate Futures imagery. Illustration by Danya Vassanth