Lead Generation and Marketing Masterclass
Ready to take your marketing game to the next level?
Join us for an immersive Masterclass where you'll learn the latest strategies for generating leads and maximising your marketing efforts. This in-person event will be held at Derby County Cricket grounds, Derby DE21 6DA, so mark your calendars for 24th September and get ready to network with fellow marketers and industry experts. Don't miss out on this opportunity to supercharge your lead generation skills and network with like minded dealers.
We look forward to seeing you.
What's it all about?
You Don’t Know What You Don’t Know and it could be Costing You Sales
Every day, used car retailers make decisions that unknowingly cost them sales and profit—from stock selection and pricing to marketing and customer experience.
Are you missing hidden barriers in your sales funnel? Are customers dropping out of the buying journey without you realising why? Are unseen operational inefficiencies eating into your margins?
This exclusive Masterclass Workshop is designed to uncover the blind spots in your business, helping you identify and fix the hidden factors that impact customer decisions—so you can sell more cars, more profitably.
What You’ll Discover (That You Might Not Know Right Now):
✅ The True Impact of the Customer Buying Journey
● Every step—digital and physical—can either drive or kill a sale.
● Learn to spot and remove unseen barriers that are stopping customers purchasing.
✅ Marketing & Lead Generation You Might Be Getting Wrong
● Demystifying the 4P’s of the Marketing Mix, the A.I.D.A. framework, and ROI (Return On Investment) measurement.
● Choosing the right marketing channels to generate high-intent leads (and stop wasting money on ones that don’t work).
✅ The Three KPIs You Should Be Tracking (But Probably Aren’t)
● The most critical sales & marketing funnel conversion metrics—and why most dealers overlook them.
● Cost-per-lead and customer acquisition cost targets that keep your margins healthy.
✅ Industry Benchmarks You Need to Know
● How your departmental KPIs compare to high-performing dealers.
● Where your profit leaks are hiding—and how to stop them.
This isn’t just another workshop—it’s an eye-opening deep dive into the opportunities you’re missing and the changes you can make to stay ahead.
The IMDA will donating £10.00 to BEN 'The motor trade charity' for every ticket sold. Proud to be a supporting partner to
