Lead Generation & Conversion Workshop w/ The-Digital.Co
Date: Wednesday 19th October
Time: 9.15am - 12.30pm
Venue: CodeBase, 38 Castle Terrace Edinburgh EH3 9SJ
Do you want to know where you can find your users online? What the best methods to reach them are? What will affect your conversion rate? How can you get the most out of the digital channels you choose?
Join our digital workshop for a 3hr masterclass in lead generation & conversion.
You'll discover ways to generate interest in your products or services and improve the process of capturing leads online. In this digital workshop you’ll learn how to turn your website into a lead generation engine by planning, implementing and evaluating the success of your own lead generation campaigns.
What do you need to know beforehand! Nothing? We are not going to throw jargon at you, or over complicate things – we are simply going to explain relevant tactics that can help you grow your business online.
What you will learn:
• The hallmarks of a successful lead generation strategy
• How lead generating activities fit in the customer journey cycle (PACCE)
• Segmenting audiences and tailoring marketing messages
• Choosing your acquisition channels and methods
• Optimising your acquisition channels and methods
• Anatomy of a good landing page
• Selling physical goods online
• Persuasive content techniques
• Testing strategies and methods
• Analysing landing page performance and calculating ROI
The Digital Co.
The Digital Co is a Digital Marketing Training & Membership organisation, focused on educating & supporting Start Ups & SMEs grow their business online.They have partnered 3 of Scotlands top digital marketing agencies to offer the highest quality training & advice so Scotlands SMEs get the highest quality of support they need, locally and at a fraction of traditional costs.
When & Where
We help creative individuals and businesses create, collaborate and stay connected at every stage of their careers: www.creative-edinburgh.com