Lead Generation & Digital Marketing Workshop
These workshops are a cumulation of all things digital. Being a full service agency we have the advantage of offering a wide scope of services including Web design & development, SEO, PPC, Social Media and Email Marketing to name a few. Although these can involve a high degree of technicality we make things easy to understand so you can leave with confidence.
The aim is to not only help you identify what your website needs to progress to the next level, but also ensure you go away with a competent digital marketing plan. So you will need to bring your laptop!
Before you attend one of our workshops we will use our bespoke tools to conduct all the necessary research including keyword and competitor research. With the additional access of usernames and passwords, webmasters and analytics, we will audit your site before you attend and make sure everything is setup correctly so you can get the most benefit from the workshop. After all the key to any strategy is ensuring the focus is right from the beginning
If your website is in need of a new build our team are able to help. They specialise in making sure that your site is designed to your needs. If you have an existing site they will use our migration to ensure any credibility is carried over to the new site so rankings and traffic is maintained. They work together with our digital marketers to ensure the SEO is built into the site and advise you on the most effective action to take. We also offer post build services such as general maintenance, CMS updates and security
We help create content that targets consumers at each stage of the purchasing journey so we maximise every opportunity is taken. All content is optimised to include internal hyper-links so users are enticed to click through your website and your not heavily reliant on main navigation. Whilst on-page meta data such as page titles are also optimised to encourage users to click through on search results.
Conversion is tracked through the use of in-page analytics where we monitor user interaction and track where traffic is coming from. Tasks such as making sure your site is mobile optimised is particularly important with the fluctuation of mobile traffic in recent years. When we build a website we consider this from the offset, making sure there is ease of navigation for users and strong call to actions.
When & Where
At Essential Marketer we pride ourselves on many things – great people, great tools, great results for our clients and overall our great approach to digital marketing, but the most important of all is the trust we build with our clients leading to valued long term relationships..... a team you can truly tru