Lead Generation Masterclass: Strategies for Consistent Sales Growth

Lead Generation Masterclass: Strategies for Consistent Sales Growth

Ideal for SMEs and growing sales teams, this hands-on session covers how to create a repeatable and measurable lead generation engine.

By Janine Smith

Date and time

Location

Blackburn College - Industry Collaboration Zone

Feilden Street Blackburn BB2 1LH United Kingdom

Refund Policy

No refunds

About this event

Registration from 9.00am with pastries and a chance to network. We'll then hand over to Lisa who will take you through the session.

The morning will culminate with a networking buffet lunch at 12noon.

Ideal for SMEs and growing sales teams, this hands-on session covers how to create a repeatable and measurable lead generation engine.

Tired of inconsistent results? This masterclass breaks down proven outbound and inbound lead generation techniques, explores targeting ideal customer profiles, and shows how to nurture interest into opportunity. Includes frameworks for sales funnels, call-to-action messaging, and CRM efficiency.


Lisa Ansell:

Lisa Ansell is a published author, speaker, and dynamic sales strategist with a proven track record of transforming teams and performance across sectors. With over 20 years of commercial leadership experience spanning recruitment, corporate enterprise and SME environments, Lisa brings a rare blend of strategic insight and hands-on practicality to every business she works with.


As a Geek at Sales Geek, she specialises in unlocking hidden potential within people and processes — helping sales and customer-facing teams become confident, consistent, and commercially sharp. Her approach is rooted in emotional intelligence, clear communication, and a deep understanding of what really drives results in fast-moving, competitive markets. Whether she’s inspiring frontline staff or equipping senior leaders, Lisa has a knack for turning potential into performance.



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