LEADD:NG Workshop: Innovations in Immersive Experience

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Innovations in Immersive Experience Economy Workshop from the ERDF-funded LEADDNG Project

About this event

An introduction to specific examples of recent innovations in the immersive experience economy including examples from across heritage, music, theatre, television, cinema, games and brand activations.

A huge amount of R&D talent is focused on the global immersive technology market, which is estimated to be worth $95-105 billion by 2023. This is an international marketplace that encompasses everything from Dreamscape Immersive’s location-based VR attractions, to Museum of Ice Cream’s multi-sensory installations, to Punch Drunk’s immersive theatre shows. Just this small selection of examples is spread across the USA, Singapore, Dubai and China.

We will look to a diverse array of immersive approaches and techniques for inspiration.

This is a ‘Wide angle’ event – open to anybody. This will be followed by a more tailored ‘Focus’ event which builds on these foundations in the specific context of your needs, the next Focus Event is scheduled for the 24th February 2022 and also available to book via Eventbrite shortly.

Please sign-up here to register your interest in attending this workshop. Upon receipt of your registration, you will then be sent a LEADD:NG programme enrolment form and further details of how to join the online event. Details of further events will be available soon!

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020. This event is classed as State Aid under De Minimis to participating businesses, but is delivered completely free of charge.


If you have any questions about the event or the programme, please contact

Privacy Information

Your consent to sharing data with the University of Nottingham and the guest speakers is required to be able to attend this event. Your data will also be used to comply with the reporting and monitoring requirements of our funders, the European Regional Development Fund (ERDF).

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Organizer LEADD:NG

Organizer of LEADD:NG Workshop: Innovations in Immersive Experience

Immersive technologies and techniques can deliver exciting new experiences for customers, visitors and audiences. The University of Nottingham and Nottingham Trent University are combining their expertise in these areas and working with local businesses to introduce them to the technologies and help develop viable products. This will help businesses maximise potential and profit in a post-pandemic economy.

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