Leaders in Travel: Digital Summit 2019

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The British Library

96 Euston Road



United Kingdom

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About the Summit

The Leaders in Travel: Digital Summit is an exclusive event designed to resource senior executives and marketing strategists in the travel, tourism and hospitality sectors with practical insights and evidence-based marketing strategies that continuously increase digital ROI.

Unmatched Travel Insight

Combining the proven expertise of travel sector experts, marketing leaders and Blueclaw's digital specialists, the event will feature a range of data-rich, practical sessions on topics ranging from SEO, content marketing and PR, to advertising, analytics and customer insight.

Get Involved

Taking place at the British Library, the Blueclaw team has put together a platform and schedule that will maximise your value from the event - with a cabaret-style table format to facilitate discussion and make connections with other leaders in travel.


12:30pm - Coffee and Networking

1:00pm - Welcome from Martin Calvert, Marketing Director of Blueclaw

1:10pm - 1:40pm - Rumyana Miteva, Head of Search, Secret Escapes

Machine Learning For Travel Advertising: How Secret Escapes Reduced Cost-Per-Lead By 38%

Using smart bidding technologies, Secret Escapes developed Google Ad campaigns that have increased visibility and bookings while massively reducing cost-per-lead.Secret Escapes Head of Search Rumyana Miteva will detail their Smart Ads strategy, the challenges faced and results achieved.In this session, Rumyana will explain how to make machine learning a profitable part of your paid search advertising strategy to drive impressions, clicks and bookings.

1.40pm - 2:00pm - Mike Gomez, Head of SEO, Blueclaw

On-site SEO: Driving a 101% Increase in Bookings for a Global Cruise Brand

With a step-by-step overview of the Blueclaw on-site SEO process, Blueclaw's Head of SEO Mike Gomez will detail the key components of a growth-focused SEO campaign in travel.

Combining exhaustive keyword research, audience insight and technical expertise, the process Mike presents will help travel, tourism and hospitality firms ensure that they're SEO plans are impactful, cost-effective an scaleable.

2.00pm - 2:30pm - Steve Paine, UK Country Manager, Sistrix

Discovering and Measuring Market Visibility Using Technology

Using serious amounts of technological number crunching and market analysis, Steve will detail how your travel brand can perform 'strength analysis' in the travel sector.

By diving down into various travel topics and keyword clusters, Steve will use data to illustrate what best practice truly looks like to reveal what Google looks for - and ranks.

2:30pm - 2:50pm - Break and Networking

2:50pm - 3:10pm - Alex Barder, Head of Media, Travelport

The Global Traveller: Digital Trends, Customer Insight and Growth Markets

Drawing on Travelport's global research, Alex will discuss critical insights into the buying habits and behaviours of global travellers in 2019.

From mobile trends in China and international voice search to cross-device booking phenomena, Alex will provide fantastic insights into feedback from 16,000 travellers - and will reveal the single biggest day of the year for travel bookings.

Understanding the customer's digital journey has never been more important - this session is a must for travel brands large and small to deliver exceptional customer experiences, and anticipate digital trends.

3:10pm - 3:30pm - Harriet Taylor, Director of Marketing, City Relay

Short Term Lets: Zoom in on the London Holiday Lets Market

3:30pm - 4:00pm - Glen Davies and Hayley Stansfield, Online Media Relations and PR Managers, Blueclaw

What Do Journalists Want? Digital PR Tips for Travel

Travel can be an amazing industry for digital PR and content marketing, with fantastic destinations, beautiful scenes and a variety of holiday topics to capture the imagination - but what do journalists - and their readers - really want to hear about?

Whether your goal is to drive more traffic, earn high-quality links for SEO, build your brand or engage key audiences over social, building the right relationships with journalists is a massive help - but a proven process is needed.

From creative content marketing ideation and research to media list creation and crafting the perfect press release, Glen and Hayley will deliver a high-value session with crystal clear examples of how to engage journalists.

4:00pm - 4:20pm - Break and Networking

4:20pm - 4:40pm - Nicholas Cooper, Head of Market, Holiday Pirates

Growing A Travel Business using Social Media: Converting ‘Likes’ into Sales

Holiday Pirates have experienced phenomenal growth, with social media at the heart of their strategy.

Nicholas will discuss the key milestones on Holiday Pirates' journey from challenger brand to household name and the importance of social media to their growth as a brand.

With detailed examples, Nicholas will detail where social media fits within the booking cycle and the steps your travel brand can take to engage, attract and convert 'likes' into 'sales'.

4:40pm - 5:00pm - Jennifer Cormack, Marketing Director, Windermere Lake Cruises

Engaging Global Audiences: Inbound Marketing For Specialist Travel Brands

Jennifer is sales and marketing director of Windermere Lake Cruises, and also sits on the board of Cumbria Tourism. With phenomenal experience of destination and brand marketing to global audiences, her session will detail practical approaches to attract international audiences.

From cross-cultural communication to understanding the priorities and purchasing habits of travellers from different markets, Jennifer will present powerful insights to build a truly international marketing strategy.

5:00pm - Onwards - Networking and Beverages

Tickets and Eligibility

Due to space limitations and to maximise the value of discussions, tickets are limited to senior marketers and digital specialists within the travel, tourism and hospitality sectors, with 100% of ticket sale proceeds going to support Mind - Blueclaw's chosen charity.To read more about their great work, please visit

Want to see what you missed at our 2018 event? The agenda is here.

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The British Library

96 Euston Road



United Kingdom

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