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Leadership in a Digital Era Masterclass - October 2019

University of Edinburgh Business School

Thursday, 10 October 2019 at 09:00 - Friday, 11 October 2019 at 16:30 (BST)

Leadership in a Digital Era Masterclass - October 2019

Ticket Information

Ticket Type Sales End Price Fee Quantity
Standard Registration 3 Oct 2019 £1,050.00 £0.00
Early Bird Registration Ended £895.00 £0.00

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Event Details

Your organisation does not need a digital strategy. It needs a strategy fit-for-purpose in a digital age. Your organisation does not need digital leaders. It needs leaders of change for a constantly connected world. Is your organisation ready for the coming tsunami of digital disruption? Are you ready?


Using a live Interactive Audience Polling tool to stimulate two-way dialogue, this very popular 2-day Masterclass disseminates best practice strategic and practical advice for leading digital supported change in your organisation.


Participants will be provided with the knowledge and practical skills to develop, implement and proactively manage successful transformation strategies in an era of turbulent change and digital disruption. Transformation strategies fully aligned with and supportive of agreed business goals and objectives.

A ‘business first’ rather than ‘technology led’ approach will be adopted at all times ensuring that the digital actions and initiatives you implement are fully aligned with and supportive of core business goals and objectives.


You will find more information about this dynamic Masterclass below. If you would like to speak to Dr Jim Hamill to ensure that this is the right Masterclass for you, please get in touch and Jim will arrange a personal call back to discuss.

Content is structured around the why, what, how and who of successful transformation, focusing on five key themes.

  1. The Digital Landscape: the disruptive technologies and associated societal changes reshaping your industry; opportunities and threats for your organisation.
  2. Digital Gap Analysis ('External'): a self-evaluation of the 'strategic gap' that exists between your organisation's current use of digital externally, to enhance the customer experience at Key Moments of Truth in the customer journey, for sales, marketing and PR, and where you should be. The key actions and initiatives required to close the gap.
  3. Digital Gap Analysis ('Internal'): your organisation's current use of digital internally to improve operating efficiency, reduce costs, building an agile, fast moving, responsive organisation 'fit-for-purpose' in an era of turbulent change. The key actions and initiatives required to close the gap between where you are and where you should be.
  4. Transformation Vision, Strategy and Implementation: the key questions to address in developing a digital supported transformation vision and strategy for your organisation; agreeing business goals, objectives, KPIs and targets; new business models enabled by digital technology; the importance of adopting a customer/business first, rather than technology led, approach; developing an Action Plan for 'getting there'. The key success factors in implementing digital enabled transformation programmes; people, technology, organisation, culture, project management; overcoming resistance to change; performance measurement for digital transformation.
  5. Digital Era Leadership: the skills, competencies and personal traits of next-gen leaders. How to develop leaders of the future.Description

On the afternoon of Day 1, a ‘Digital Leaders Forum’ will be held with three to four external industry experts discussing their real time experiences of implementing successful digital transformation strategies. There will be an open panel session for questions and further discussion, followed by an early evening dinner.

 

Who should attend?

  • CEOs and Senior Executives, from both the private and public sectors, tasked with the responsibility of creating responsive organisations in an era of turbulent digital change.
  • Business Owners wishing to exploit the full potential of digital technology and social media for achieving sustained growth and competitiveness.
  • Middle Managers responsible for developing and implementing Digital Strategies for their own are of responsibility.
  • Junior Managers and recent graduates wishing to develop careers as Digital Leaders.
  • Those already working in digital requiring to update their skills and knowledge.

 

What's included?

All course materials, a formal, networking dinner on day one and daytime catering and refreshments on both days.

Read the Course Outline

Contact Dr Jim Hamill to find out if this is the right programme for you

 

FAQs

Privacy

The information provided in this form is used under the legal basis of contract.  We will use Bristol Surveys, dotmailer and Salesforce to process this information.  It will be retained for up to 4 years.    Please see:  https://www.ed.ac.uk/records-management/notice and https://www.business-school.ed.ac.uk/privacy-policy

Is my registration/ticket transferrable?

Yes - participants can transfer their ticket to another person up to the day of the Masterclass.  Please email: executive@business-school.ed.ac.uk to advise of this change. 

Can I update my registration information?

No - if you need to make any updates - please email: executive@business-school.ed.ac.uk

 

What is the refund policy?

Up to 28 days before the starting date of the Masterclass, a full refund can be requested.  Between 27 days and 6 days, a 50% refund can be requested.  5 days or less to the starting date, unfortunately no refund can be requested.  Participants can request a transfer of name at any time. 

The name on the registration/ticket doesn't match the attendee. Is that okay?

That is fine as long as the name transfer has been communicated in advance of the Masterclass to executive@business-school.ed.ac.uk by the person who originally booked the place. 

 

 

 

Do you have questions about Leadership in a Digital Era Masterclass - October 2019? Contact University of Edinburgh Business School

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When & Where


The University of Edinburgh Business School
29 Buccleuch Place
EH8 9JS EDINBURGH
United Kingdom

Thursday, 10 October 2019 at 09:00 - Friday, 11 October 2019 at 16:30 (BST)


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