Leading a Sustainable Growth Culture

In this season’s Masterclasses, Butterfly has been on a mission - to demonstrate how brands can foster a Sustainable Growth culture. We are wrapping up the series by showcasing how to maximise growth potential through practical approaches.

Our first Sustainable Growth Masterclass focussed on our Business Growth framework. Shifting your mindset away from what your business does, to what business you’re in. This opens doors to new opportunities currently beyond your competitive set - and offers the chance to develop a clear future vision.

We followed this up by shaking up Brand Purpose. Going beyond your brand compass is crucial - businesses that invest time and resources on the things that genuinely matter will quickly see bottom-line profits soar. A commitment to having a positive impact on the world should be the driving force behind all operations.

Now it is time to zoom in on the specifics. When you have clearly defined your opportunities - how can you effectively realise growth? Butterfly’s ‘Leading A Sustainable Growth Culture’ Masterclass will focus on four key principles:

• Be the vision and champion
• Be easy to follow and instil confidence
• Give ownership to others - embrace followers as equals
• Bring the business on the journey

We will be joined by a number of esteemed industry leaders sharing insights and recommendations on how to take the next step. These include:

• Rebecca Haigh - Innovation, Insights & Strategic Planning Director at Heineken
• Fenny Léautier - Head of Marketing Insights & Analytics Personal Health at Philips
• Shuchita Pai - Director, Growth Opportunities, Danone

28th September @ 3PM BST. Don’t miss out - sign-up today.