Book now and discover how design is the secret to business success
Join pioneering companies, from start-ups to blue chips, to discover how design is the surprising secret to their success. This one day conference will explore how some of our best known businesses, from Rolls-Royce to Waitrose, harness the power of design to build brands, products, services, and a working culture that make them stand out in the marketplace.
Come along if you want to take the leap from providing a good product to a great one, by connecting more deeply with your customers. Or, if you’re a designer and want the insider information about how your skills can help businesses thrive and grow, this is the day for you.
What has design ever done for us?
An expert panel of design leaders gets under the skin or our "Leading Business by Design" research
Chaired by Steph McGovern, Business Reporter
Martha Lane Fox, Chair, Go ON UK
Gretchen Gscheidle, Director of Insight and Exploration, HermanMiller
Jeremy Lindley, Global Design Director, Diageo
Pietro Micheli, Associate Professor of Organisational Performance, Warwick Business School
Luke Miles, Head of Design, Virgin Atlantic Airways
Choice of the following parallel morning sessions:
Adding value: using design to improve products and services
Chaired by Sue Daun, Executive Creative Director, Interband
Rob Brown, Head of Design, Barclays
Paul Gardien, Vice President, Philips Design
Maggie Hodgetts, Head of Graphic Design, Waitrose
In association with Interbrand
Winning workplaces: using design to create environments for success
Chaired by Nigel Oseland, Founder, Workplace Unlimited
Richard Baldwin, Head of Development, Derwent London
Molly Crockett, Wellcome Trust Centre for Neuroimaging
Ken Giannini, Director of Interior Design, Scott Brownrigg Architects
In association with Derwent London
Choice of the following parallel afternoon sessions:
Inspiring cultural change: using design to build high performance teams
Chaired by Annemie Ress, former Global Head of People Innovation, eBay
Georgina Follett, Director, Design in Action Knowledge Exchange Hub
Graham Hopkins, Executive Vice President Engineering and Technology, Rolls Royce
Rachel Jackson, Head of Design, Thomson Reuters
In association with Arts & Humanities Research Council
Innovate and succeed: using design and technology to get ahead
Chaired by Paul Mason, Head of Development, Technology Strategy Board
Mel Exon, Chief Digital Officer, BBH
Arren Roberts, Senior Design Officer, Shropshire Council
Matt Webb, CEO, BERG Cloud
In association with Technology Strategy Board
So how do we design our future growth?
Closing keynote address by Amanda Brooks, Director of Innovation, Department for Business, Innovation and Skills
Design workshop and bite-size business support sessions
NB Places at the two design workshops are now fully booked
After lunch you can opt to meet a range of business support services in our networking foyer space, or attend a choice of two intensive, interactive and thought-provoking design workshop sessions for up to 30 business leaders.
1. Insights don't come knocking at your door - how to understand customer needs in a global market.
The day will end with an opportunity to meet with speakers and other guests over networking drinks.
We champion great design. For us that means design which improves lives and makes things better.
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