Reputation underpins choice in higher education. It drives student and staff recruitment, and shapes relationships with sponsors, industrial partners, policy makers and research users. It determines whether an institution can protect itself – and those it serves – in the event of a public difficulty.
A strong reputation requires careful management. This workshop for senior leaders from across higher education develops participants’ understanding of their role in managing that reputation.
Tailored to help meet the contemporary challenges facing UK universities, the programme builds confidence in managing a university reputation proactively and guides participants in determining how, why and when to take the lead in local, national or international debates of importance to their organisation and sector.
The workshop is delivered by Sue Wolstenholme, former President of the Chartered Institute of Public Relations and Ben Verinder, leading education PR consultant and reputation researcher.
Who should participate?
The workshop is for senior leaders including Registrars, Vice-Chancellors, Deputy- and Pro-Vice-Chancellors, Deans, Heads of Department, Directors and other senior managers.
How big will the workshop be?
Numbers are strictly limited to 24.