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Leamington Spa Digital Towns

Event Information

Location

Location

Stem Centre – Warwickshire College Group

Royal Leamington Spa College

Warwick New Road

Leamington Spa

CV32 5JE

United Kingdom

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Event description

Description




When are these sessions?

Session 1- Using Instagram and Facebook to drive sales in your retail store.

Tuesday 28th January 2020 - 5:00pm-8:30pm

Session 2- Experiential Retail and practical ways to create a buzz about your retail business.

Tuesday 11th Febuary 2020 - 5:00pm-8:30pm

Session 3- What's next in store for your retail business.

Tuesday 17th March 2020 - 5:00pm-8:30pm





Who are these sessions suitable for?

This session is part of our Digital skills programme which is open to all Warwickshire retailers with premises on the high-street such as (but not restricted to) fashion and accessory stores, florists, butchers, electricals, cafés.

Please note, unfortunately this programme cannot support standalone retailers outside the town centre or on business parks at this point in time. A full list of all eligible town centers can be found at bit.ly/digitaltowns.





Programme details

Session 1 | Using Instagram and Facebook to drive sales in your retail store.

Tuesday 28th January 2020 - 5:00pm-8:30pm

Social media is an incredible way for retailers to engage with and find new customers. Consumer behaviour has changed - we live on our phones and most of that time is spent on social media. In the new retail environment customers expect more from retailers than just physical stores. They want to be able to choose how and when they shop and engage with you.

Many brands and big retailers only use social media to direct people to their online website. We explore why using it to direct people to your physical store is a fantastic and often overlooked opportunity.

This course will teach you how to use social media to talk directly with your customers, build a local relationship and drive traffic to your physical store.


  • Know your customer – what platform is right for them?

  • How to write a killer profile about your retail business

  • How to use social media to increase footfall

  • How avoid the hard sell and create posts that will entertain and excite your customer

  • Why you should be using Instagram hashtags

  • How to use Instagram/Facebook stories to build trust, entertain and show your expertise

  • Boost your business through local collaboration

  • How to find and work with influencers

  • Creating targeted adverts


Session 2 | Experiential Retail and practical ways to create a buzz about your retail business

Tuesday 11th Febuary 2020 - 5:00pm-8:30pm

Physical stores have turned to “experiential retail” as a way of attracting customers back in store following the rise of online shopping. During this workshop we explore how to give customers a reason to visit.

This course will look at a mix of exclusive in store marketing opportunities, ideas for maximising your businesses exposure during local events and how to use digital tools to better connect with customers.


  • How to create great customer experiences

  • How you can create ‘in store theatre’

  • Creative ways to tap into local events

  • How you can use storytelling to grow your business

  • How to get customers to do your marketing for you

  • How to maximise your customer base


Session 3 | What's next in store for your retail business

Tuesday 17th March 2020 - 5:00pm-8:30pm

A follow on course to review how retailers are progressing towards their objectives.


  • Local opportunities for your Business

  • Working collaboratively to drive footfall

  • Creating tailored marketing plans

  • What support is available

  • Goal setting



What should I bring?

You will need a pen and paper to take notes during the sessions




Venue details

Royal Leamington Spa College is situated within walking distance of Leamington Spa town centre.

See information on bus, train and car travel to Royal Leamington Spa College by following the link below:

https://wcg.ac.uk/page/210/transport-to-leamington


Parking

There is free parking on site at the college.






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Location

Stem Centre – Warwickshire College Group

Royal Leamington Spa College

Warwick New Road

Leamington Spa

CV32 5JE

United Kingdom

View Map

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