Our practical and non-technical Smartphone Film Training workshops, delivered over the course of 5 hours, are aimed squarely at teaching business owners how to use their smartphone to plan, film, edit and publish great quality business videos in-house, with minimal resources.
By the end of the workshop, you will understand how to:
• Effectively plan your next video with an understanding of how to write a proper brief, write a compelling script produce a concise storyboard and organise your shoot time efficiently
• Shoot great interviews and cut-away footage on your smartphone, as well as how to capture good quality sound, light and frame an interview, and along with some basic media training.
• How to expertly edit the footage you’ve shot on your smartphone, using the latest Adobe software, including adding music, voiceover, graphics and a definitive call-to-action.
• How to maximise the visibility and impact of your finished films by knowing how to distribute them effectively, including which digital platforms to utilise.
Workshop Outline
1. Why film is the most valuable tool in your marketing toolbox…Context
2. Planning your video:
• User behaviours
• The Brief
• Scripting
• Storyboarding
• Organising the shoot
3. Shooting with your phone:
• Optimising your set-up – what apps to use and what kit to use.
• Basics of filming with your phone.
• Lighting
• Sound
• Framing and Positioning
• Hosting an Interview (testimonials)
• Preparing to appear in front of the camera.
• Using an auto cue
• Shooting Cut-away footage
• Using your phone’s creative elements
4. Editing your footage:
• Software to use.
• Editing basics – step-by-step guide to using Adobe Premiere Rush
• Adding voiceover and music
• Adding brand logos
• Adding subtitles
• Using creative tools
5. Distributing your video
• Publishing your videos
• Digital platforms – Pros and Cons
6. List of Equipment to Purchase
