San Francisco, California
London, United Kingdom
LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs, it is a brilliant tool to market your business and increase your bottom line.
In this hands-on session Julia Doherty will show you how LinkedIn can benefit you, your company and brand.
Is your business missing a trick by not being active on Linkedin?
Working in partnership with the Village Emporium, this course will provide the information and skills you need to develop a powerful and lasting LinkedIn community. Learn ways to develop business relationships, enhance your reputation, drive traffic back to your website, grow your network and increase sales. We will use real life case studies to illustrate the tools used and show how to replicate this success for your brand.
Is LinkedIn relevant to my business?
LinkedIn is suited to those providing business to business services or products. If you are in retail and supplying to the local community / end user / consumer then you may be more suited to our Facebook, Twitter or Instagram workshops. LinkedIn excels in industries such as finance, legal, marketing, professional, engineering, logistics, manufacturing etc.
What will you learn?
This workshop is limited to 15 attendees only.
• We will be briefly looking at your profile, however the main objective of this workshop is to go through the key features of LinkedIn and show you how you can use this platform as a marketing tool for your business.
• We will cover the basics of how to manage your Linkedin account on a daily basis, what to post, how often to post, updates vs posts, mini CRM system, exporting connections, LinkedIn group strategies, searching for connections and lots more.
• You will walk away with many “aha moments” and an action plan of how to build a community and increase your bottom line on LinkedIn.
• We will also talk about external tools and free resources that will save you time when it comes to managing your LinkedIn activity. (Our secret sauce will be revealed!)
Do I need to have a LinkedIn account already?
This course is aimed at beginners to intermediate level users of LinkedIn. You WILL need to have a LinkedIn profile set up before you attend this workshop, although a company page account is not essential. Please note that this workshop will not talk you through the setup of a new account. If you have not yet got an account for your business, then please visit www.linkedin.com to create a basic account.
You will be learning via a mix of slides, discussions and hands-on experimentation (please bring a laptop or iPad / tablet with you on the day). With each workshop you will be given a full-colour workbook which we will work through, free pen, as well as a takeaway squeaky giraffe (all will be revealed at the workshop).
Julia Doherty is a renowned, seasoned public speaker with deep expertise on social media marketing. She has spoken to audiences from 15 to 1,000 around the UK. With her farting giraffes, wicked sense of humor, and unique style of simplifying the social media world, Julia is frequently one of the top rated speakers at major conferences both online and offline.