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Learn the power of influencer marketing: And how to use it.
Thu 20 April 2017, 08:15 – 10:30 BST
Partnering with influencers can be a cost effective form of delivering quality content with built-in distribution. It's highly measurable and can be targeted to niche audiences to capture high-quality leads and engagement. According to a recent case study, influencer marketing delivers 11 times the ROI of digital marketing.
Join us as we unlock & discuss how influencer marketing can help your events.
Who are the influencers
What makes them influencers
What can they do for your event/s?
How do you attract them to your brand?
How do you choose which influencers are best for your campaign?
Are they worth the investment
08.30 - 9.00 Breakfast & Networking
9.00 - 10.00 Discussion
10.00 - 10.30 Refreshments & Networking
Chaired By - Kevin Jackson, The Experience Is The Marketing
Jason Allan Scott - Previous number 1 on Eventopedia 250 people in Events (based on social media influence) and top 10% of social media in events on the planet: Jason Allan Scott is an award wining event professional, founder and director of a Sales and Marketing consultancy firm specialising in venue sales, an Entrepreneurial consultant, Speaker, Writer, Contributor, Start up impresario and a part of Tim Ferris's NR set.
Simon Freeman - CEO at Freestak, the influencer platform for endurance, outdoors and adventure sports. As a dedicated runner, cyclist and climber, Simon lives and breathes the sports that Freestak focuses on. He is also an active blogger and social media influencer.
Giles Harris - In 2010, Giles left EMI and set up Come Round to forge meaningful relationships with brand advocates and influencers by placing client product directly into their hands and homes across each country, to generate authentic word of mouth and awareness. With a deliberately broad range of clients from Dyson to Birds Eye, from Universal Music to LEGO, Giles and the Come Round team have established themselves as true pioneers of influencer marketing and brand advocacy.
Carrie Eddins helps Business Owners to create emotional connection through Content Marketing and PR to generate leads and to increase conversion. She believes that 'Content without connection is like tea without cake,' so really she's the 'Cake lady.' She specialises in 'female-friendly cake.' She can be found online at www.returnonconnection.com @blondepreneur.