Digital storytelling and a multi-discipline approach are at the heart of journalism today. To explore a story to its full potential, and reach the broadest potential audience, journalists and producers need to master rapidly changing technologies, new platforms and complex narratives.
This course shows you how to work the multi-platform newsroom, integrating skills from online, radio and television journalism to source, report and promote stories in exciting – and effective – new ways. The course includes lessons in how to record, edit and utilise images, video and audio to enhance a story, and explores how to use mobile and online tools such as social networking to enhance and spread a story. And finally, you have the chance to put your new abilities into practice, creating multimedia stories in a simulated news day.
This course explores how journalists can integrate online, radio and televisual journalism to reach a maximum audience on a variety of platforms. There will be technical classes in how to record audio and video footage with a variety of hardware, and the use of new technologies, including social networks and user-generated content. Participants will also develop the necessary tools to successfully market a story in a digital world, including social media seeding and search engine optimisation. A day will be spent in a multi-platform newsroom environment to understand the different ways of working across platforms, culminating in a simulated "news day", where participants will work on different stories and present them online in varying formats.
Subjects covered on the course include:
- Overview of digital storytelling and a look at best practices
- The required skills, expertise and equipment to operate in the digital world
- Finding best stories and constructing digital narratives
- Working online with audio and video
- Editing audio, video and images
- How to frame content
- Using social media tools to maximise output
- How to identify appropriate platforms for different stories, and how best to use each of them
- How to research, interview, write and present news across a range of digital platforms
- How to critically analyse digital storytelling
- How to use web and social media applications to reach wider audiences
- Practical experience of working in a multi-platform newsroom, producing a range of content which will form a digital portfolio
This course is for you if…
You're a media professional wanting to broaden their skill set to work in the digital world, or a trainee journalist looking to build a skill set suitable for future multi-platform work.
Sarah Jones is an award-winning television reporter who joined the University of Salford in September 2010. She began her career at ITV Central in Birmingham as a reporter and newsreader. During this time, she filmed a series of reports on the plight of street children in Romania and led a number of high profile investigations on drug-rape and suicide chatrooms. These investigations won Sarah two national news awards.
Sarah joined the ITV News team in the summer of 2006 covering the terror threat at London airports and subsequent arrests. She then moved to GMTV where she continued to read the news bulletins and travelled to many countries covering breaking news. This included the bird flu outbreak at Bernard Matthews', size zero models at Paris Fashion Week, Fairtrade farmers in the Caribbean and the floods in the summer of 2007. She also flew with the Beckhams as they moved to LA.
In the summer of 2007, Sarah began a one year secondment as the New York Correspondent for GMTV. Sarah travelled with the campaign teams for Barack Obama and Hilary Clinton across the United States, reporting on the race to the White House. During this time Sarah also auditioned and won an extra role in the first Sex and the City film for a feature on Entertainment Today.
Sarah still actively freelances in television and radio and contributes to programmes on the BBC.
Guest Industry Practitioner from ITV/BBC - TBC
Dates: Saturday 25 and Sunday 26 January 2014
Location: MediaCityUK. University of Salford, MediaCityUK, Plot B4, Salford Quays, M50 2HE
☻Early bird special (a limited number of places at a reduced price for people who book in advance) £349
☻Regular price £399
(all prices include VAT, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.