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Legacies: How to Develop a Campaign and Secure Long-Term Financial Security

Arts & Business Scotland

Tuesday, 5 February 2019 from 10:30 to 16:30 (GMT)

Legacies: How to Develop a Campaign and Secure...

Ticket Information

Ticket Type Price    
Full price
Sales End 4 Feb 2019
from £145.00
Full price
£245.00 +£0.00 Fee
ABS Member - Arts and Heritage
£145.00 +£0.00 Fee
ABS Member - Corporate
£195.00 +£0.00 Fee
Non-Member Arts and Heritage
£195.00 +£0.00 Fee

Share Legacies: How to Develop a Campaign and Secure Long-Term Financial Security

Event Details

Registration: 10:15 | Event: 10:30 - 16:30 

Who should attend this training?
Any staff or board member with an interest in developing a legacy campaign

Is it suitable for all arts and culture bodies?
Yes, regardless of activity, location or size

Will the training be focused on the philanthropy and giving in Scotland?

Legacies are the fastest growing source of income in the voluntary sector – up over 50% in the last ten years. Not just for big named charities, the fastest growing sector in this area of fundraising is the cultural sector, embracing both arts and heritage organisations.

This course, specifically for the cultural sector in Scotland, has been created in partnership with and will be delivered by Richard Radcliffe who has over 30 years’ experience in helping non-profits grow legacy income. He is the 2018 winner of the Lifetime Contribution to Fundraising award from the Institute of Fundraising and has worked with many Scottish charities and many of the major (and smaller!) arts and culture bodies (performing and non-performing arts) in the UK and Europe. This includes local authority funded museums, local theatres, niche arts galleries, regimental museums, botanical gardens, opera and ballet companies, festivals and many others!

This training day will cover:

  • The donor revolution: and why legacies hold such great potential for the next 30 years
  • Why people leave legacies
  • The profile of legators and identifying your best prospects
  • Communicating great messages to every stakeholder (Member, Friend, Visitor, Volunteer, Staff, Trustees and the local population)
  • How to ensure prospects take action and put a gift in their Will
  • How to embed inspiring and simple messages in all communications
  • How to use newsletters, website, events, posters, local advertisements and digital channels for a simple legacy campaign.
  • How to care for enquirers and pledgers
  • Prioritising a legacy budget (you can run a good campaign with no budget if necessary)
  • How to measure success.  

On 23rd February 2018 Richard delivered a two hour session on Legacies at an Arts & Business Scotland Development Forum. Here is what some attendees said about that initial session.

"Very interesting, clear and lots of take away actions!"
Rebecca Milne, Royal Scottish Academy

"Absolutely superb. Wish we could have had more time."
Melanie Farrow, Maryhill Burgh Halls Trust

"Lots to cover, would have loved more time!"
Michael Hodgson, Pitlochry Festival Theatre

"Very useful and interesting. Helpful for different sizes of organisations, at different stages of building legacy awareness."
Lucy Christopher, Tron Theatre

"Brilliant! Top tips to take back and implement simply and quickly."
Lucille Bluefield, Capital Theatres

Event includes tea, coffee and lunch.

£145 + VAT for Arts & Business Scotland members (Arts & Heritage)
£195 + VAT for Arts & Business Scotland members (Corporate)

£195 + VAT for non-members (Arts & Heritage)
£245 + VAT for non-members (Corporate)

Do you have questions about Legacies: How to Develop a Campaign and Secure Long-Term Financial Security? Contact Arts & Business Scotland

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When & Where

Arts & Business Scotland
First Floor, Rosebery House
9 Haymarket Terrace
EH12 5EZ Edinburgh
United Kingdom

Tuesday, 5 February 2019 from 10:30 to 16:30 (GMT)

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Arts & Business Scotland

Arts & Business Scotland is an independent Scottish charity. It has equivalent organisations in the other parts of the UK - Arts & Business (England - part of Business in the Community), Arts & Business Ireland and Arts & Business Cymru.

We act as a conduit between the cultural and business sectors, helping to nurture the creative, social and commercial relationships that will enrich creativity and cultural engagement across Scotland.

Our definition of ‘culture’ includes visual arts and crafts, performing arts, music, literature, museums, libraries, heritage, architecture, design and film.

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