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Legacy Fundraising: Getting the whole organisation on board
Fri 16 June 2017, 13:00 – 16:00 BST
What: Legacy Fundraising
When: Friday 16th June 2017, 1pm -4pm
Where: The Clare Charity Centre, Wycombe Road, Saunderton, Bucks, HP14 4HB (please use HP14 4HU for sat nav)
2016 saw a 10% increase in the number of charities who benefited from a legacy for the first time. This trend will continue in 2017, perhaps to record levels. The best fundraising charities will continue to embed legacies across their organisation. But far too many will be left behind. Join legacy experts Rob Cope and Claire Routley to ensure that your organisation isn’t left behind.
In this session, Rob and Claire will cover both the theoretical underpinnings of legacy fundraising and a range of practical tips on how to implement it within your organisation. We’ll begin by focusing on who gives and why, and, importantly, what the barriers to legacy might be. We’ll then move on to consider the practicalities of developing your legacy fundraising. We’ll also spend some time thinking about how you can encourage your organisation to be noisy about legacies, ensuring maximum reach for your legacy message.
The event will start at 1pm and will be followed by a networking session at 3pm.
About the Speakers:
Claire has worked in fundraising for ten years, for charities ranging from a local hospice to Age UK, one of the UK's largest non-profits. She is a full member of the Institute of Fundraising and a Chartered Marketer. She is also a tutor and examiner for the Institute of Fundraising. Claire is now an independent consultant helping non-profits with all aspects of legacy fundraising.
In addition to her professional experience, Claire holds the world’s first PhD in Legacy Marketing. Her thesis discusses how people’s life experiences have contributed to their legacy decision making, and how they want to be remembered in the future. Claire has spoken on legacies at academic and practitioner conferences nationally and internationally.
Rob Cope is the Director of Remember A Charity. He has overseen a growing and vibrant consortium over the past five years, developing partnerships with government and the private sector. He was previously deputy director of marketing and communications at The Prince’s Trust, including the youth charity’s 30th birthday appeal. Rob is a board director of Relief International