"Leisure travel part 2: how to reach and engage your audience"

"Leisure travel part 2: how to reach and engage your audience"

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Online event

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The Community Rail Network webinar 'Biodiversity and connecting with nature at stations' is now full. If you would like to be added to the reserve list please email Hannah or Hazel via events@communityrail.org.uk

Understand the leisure travel market and find out how to engage more people to make leisure journeys by train

About this event

Important late booking information: Anyone booking after Wednesday 6 July will receive the joining instructions on Monday 11 July, once registration closes at 17.00.

This is the second of two webinars, taking an in-depth look at leisure travel and how community rail groups can develop targeted promotions and campaigns that encourage more people to take leisure journeys by rail.

Part 2 on Tuesday 12 July will explore how to communicate your promotions to a targeted audience through a range of different channels. Our panellists which share case studies and provide ideas and inspiration from across community rail for how to engage leisure travellers.

Leading on from Part 1, which focuses on the strategy behind your activities, it will look at how you can put this into practice to achieve the maximum reach for your campaign. There will also be an interactive Q&A session for everyone to share their thoughts and experiences.

View the full agenda here and you can watch the recording of "Leisure travel part 1" here.

Alongside host Sarah Chilton from Community Rail Network, we look forward to welcoming our panellists:

  • Beverley Kerr - Northern Trains
  • Helen Wright - High Peak & Hope Valley CRP
  • Sarah Newman - Darent Valley CRP
  • Ashley Morgan - South West Wales Connected
  • Mike Parker-Bray and Betsy Saunders - Devon & Cornwall Rail Partnership

Booking and joining information

This online event is free for Community Rail Network members, corporate partners, and government and third sector partners. You are encouraged to attend both sessions.

The webinar will be hosted on Zoom. Once you've booked your place via Eventbrite, full joining instructions including the Zoom access link will be emailed to you nearer the time.

The webinar will also be recorded and made available on our website for anyone unable to join the live event.

Please contact Hazel or Hannah via events@communityrail.org.uk if you have any queries about the format of this webinar.