Lessons from 2025 for your 2026 major gifts pipeline

In challenging economic times, the demands on our major donor programmes are high! What can we learn from the ups and downs or 2025 to help build robust major gift pipelines in 2026?

In this session, we will look at:

• Trends in wealth in the UK
• Where are the opportunities?
• Who is best placed to donate?
• How have we been identifying new potential donors?
• What have we learnt about major donors?
• How can we use this insight to refine plans for 2026?

There will be plenty of time for questions and we hope you will join the discussion, sharing any experience and insight you have.

This session will be led by Prospecting for Gold's Kerry Rock.