Lessons from 2025 for your trust fundraising programme in 2026

For many organisations, trusts and foundations provide critical income. But the market is challenging.

In this session, we will look what we have learnt about the current marketplace and how you can respond to the changing landscape.

The webinar will explore

• The changing landscape
• What are the funders saying?
• What's the role of AI?
• The AI pitfalls
• Getting the basics right
• Removing barriers
• Building relationships
• Using research to build your pipeline and strengthen your applications

The session will be delivered by Fundraising Consultant Sue Thorn and Kerry Rock, Chief Executive at Prospecting for Gold. We will have plenty of time for questions and to explore your own challenges with trust fundraising.