Lessons from the bold: What established brands can learn from challenger startups
In a rapidly evolving marketing landscape, start-up brands - the newer, smaller and often digital-native businesses - are rewriting the rules of customer engagement, brand storytelling and market disruption.
This session explores how legacy and established brands can absorb, adapt and apply the agility, creativity and risk-taking mindset of challenger startups to remain relevant and drive future growth.
Speakers include:
Jono Holt, CEO & Founder, Otherway
Peter Giorgi, Head of Marketing, Rocket Mortgage
Sarah Keegan, CMO, Butternut Box
Hosted by Eliza Williams, Editor of Creative Review
Panel starts at 4:30pm CET. No late admissions.
Please note, registration does not confirm your attendance.
You will receive a separate email in the lead up to the event confirming attendance.
