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Lessons wrapped in failure: Neglecting your end-user’s perspective

Jan

16

Lessons wrapped in failure: Neglecting your end-user’s perspective

by Innovation Forum Oxford

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Date and time

Sat, January 16, 2021

2:00 PM – 4:00 PM GMT

Location

Online event

Sales Have Ended

Registrations are closed

As the format of these events is 'learning by doing' virtually, the workshop planning and delivery would depend on participants' number. I would, therefore, encourage you to book if you are committed to attend. If your circumstance change and you no longer are able to attend a booked session, please inform us. Kindly, IFO team

The third in a series of IFO workshops reframing entrepreneurial failure. Led by Sara Mosleh, UX Research Consultant

About this event

Title: Unknowingly neglecting your end-user’s take on your solution.

Learning and pivoting from failure is the theme of Innovation Forum Oxford's 20/21 ACE Saturdays workshop series. This is the third workshop in the series, led by Sara Mosleh, UX Research Consultant in the pharmaceutical industry. Find out more about the entire workshop series here.

In this workshop Sara will introduce you to how to ensure that your users’ voices are being heard during any development process. She will be demonstrating how involving your users through every stage of the process can ensure that you are addressing the right user challenges. The workshop will be based on a medical case study and hands-on activities of different user involvement techniques. This will enable you to bring in your users' voices at the right time and in the right way, to avoid the failure of creating products and services that frustrate people.

Lessons wrapped in failure: Neglecting your end-user’s perspective image

Sara Said Mosleh

UX Research Consultant

Sara is User Experience Researcher, with a background in Interaction Design engineering. She is based in Copenhagen, Denmark. As a User Experience researcher, she studies what and how people experience challenges in their lives, in order to address it through meaningful design of new products and services. In the design of new products, she has an interest in how people interact with products, and how that interaction may be designed as intuitive and seamless as possible.

Tags

  • Online Events
  • Online Seminars
  • Online Business Seminars
  • #entrepreneurship
  • #oxford
  • #oxforduniversity
  • #startup_event
  • #learning_and_development
  • #innovation_workshop
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Lessons wrapped in failure: Neglecting your end-user’s perspective

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