Actions and Detail Panel
Let's Grow Again #5
Thu 23 March 2017, 13:00 – 14:30 WET
The marketing and growth LUNCH meetup with industry experts. Learn all about growth hacking strategies and take part in the networking and Q&A sessions, while having lunch at Founders Café!
March edition with Paulo Cunha about “Online advertising technology - how it works”.
DSP? DMP? SSP? RTB? CPA? If there was an award for the industry with the most acronyms, online advertising would win by a landslide. Pierce through the jargon with this talk on the online advertising landscape covering who's who in the industry, how the largest advertisers trade digital campaigns, the metrics used by the most sophisticated agencies, what does the technology behind it all look like, and how all those learnings can be used even on a small budget.
Paulo is an entrepreneur with over 10 years of experience in online advertising and its technologies. Previously held roles at data-centric Acxiom and German startup wunderloop, the online Behavioural Targeting company launched in Europe in 2006. After working as an independent consultant for a number of players in the European display marketplace he founded marketing technology company ShiftForward in 2011, attracting investment for the development of its unique private data management and forecasting offering for the security-minded verticals to run their digital data collection and analytics in a private and secure way.