As long as there have been people, there have been storytellers. And who doesn't love a good story? A great narrative can be instrumental in driving a wild idea; a high-level concept; a vision for the future. Stories are as much for the audience as they are for the storytellers; and the latter are far from limited to novelists, playwrights and journalists.

In the latest edition of Let's Talk Product from Kainos, we'll be delving into how we can, and why we should tell engaging stories with our products. You'll hear from a range of speakers, both internally and externally. From the financial sector to data and AI, and those involved in government delivery.

We'll be tapping into the stories we have told to drive our business and underpin our products. You'll hear from raconteur product managers, business development directors and service designers, on the success they have had in applying narrative to products and services.

Join the discussion! In our Q&A panel, you'll have the chance to add to the conversation. We can't wait to hear your own story at Let's Talk Product: Telling Engaging Product Stories.

Our speaker lineup:

Matthew Horsham - Business Development Director, Kainos

• Getting the story straight.

Sales is about communication.

Communication is about telling stories – humans put narratives over everything. We give certain conversations special priority – and in fact, need to remind ourselves that all conversations deserve thought. But... we cannot meticulously plan every conversation!

So, we need to tell stories about telling stories – the way we talk about ourselves, to ourselves will embed itself, and this will be the way we talk about ourselves to others.

Therefore, we need to get our story straight!

Lee Johnston - Data and AI Business Development, Kainos

• Green London: Using data to optimise new electrical charging point locations in London.

London aims to be a zero-carbon city by 2050. Learn how we worked in partnership with London First and Microsoft to develop a data-sharing pilot that demonstrates the impact of insights from public-private data-sharing, and how we helped identify and optimise locations for new electrical charging points across London.

Sophie Smithwell - User Centered Service Designer, Department for Environment, Food and Rural Affairs

• Designing for blind dinosaurs with sausage fingers.

Remember those green forms you were given with your result at the end of a driving test? Now imagine telling 2,000 Driving Examiners that a relatively unchanged, 85-year-old, paper-based marking process was going to rapidly evolve into a digital proposition.

How do you bring users with low digital confidence along on a tech transformation journey?

In this talk I’ll share:

• The extent of the challenge
• How to win hearts and minds through continuous user engagement and extensive research
• How co-creation can develop great user experiences

Be prepared to ask our speakers anything in the Q&A portion of the evening!

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What's it all about?

Let's Talk Product meetup group provides a forum for people interested in user-centred products to get together and share knowledge and talk shop every few months. Each meetup features a different theme, but the goal is the same - to get together and share what works and what doesn't work!

Who should join?

We're building a community of passionate product people. If you work in product - as a product leader, a consultant, manager or a business analyst - this event is for you.

How do I register for an online meetup?

This edition of LTP will be a virtual meetup. Each registrant will receive a Zoom invitation to join via a web browser or app.

RSVP is free of charge. Be prepared to ask us anything!

Who’s behind Let’s Talk Product?

We're all about using the best methods in product management to create products and services that improve people's lives.

We have a truly open, collaborative culture and our product people love to have internal meetups and go out to conferences and talks around the country.

We thought, we have lots of enthusiastic and knowledgeable people within Kainos and in our wider network, why not start our own public meetup?

So, Let’s Talk Product is here.

We’re going to be running more Let’s Talk Product events with guest speakers from across the profession, so keep an eye out on the Kainos twitter channel for news.

If you have any questions or are interested in speaking at a future event, get in touch via letstalkproduct@kainos.com.