£10 – £20

#LetsDoChina: Decoding Chinese Consumers

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TBC

Leeds

United Kingdom

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Refunds up to 7 days before event

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Understanding China’s consumer culture is key for businesses wanting to export to China.


With over 800 million internet users, 98% of those being mobile users, social commerce is one of the biggest trends leading the charge towards China’s socially-stimulated retail consumer culture.


For exporters, it’s a significant opportunity for growth by targeting a new set of dynamic consumers. As the unique quality and expectations of the Chinese market might seem daunting, #LetsDoChina is dedicated to refreshing your perspective.


It’s an alternative take to trading with China and understanding how you can help your brand and your product translate in a new market.





This session preps you to think like a Chinese consumer across many different aspects of China’s market - from e-commerce to marketing to localised translation.


Here's what you can learn:

  • What consumers are looking for in terms of brand story and product marketing

  • How and where China’s consumers are shopping, and how you can tap into that market

  • How to connect with your consumers through innovative but cost-effective strategies

  • Mistakes to avoid when entering the Chinese market (including real-life examples)

  • The growing importance of social commerce, influencers, and third-party payments (like Alipay and WeChat Pay)


Embrace the opportunity to take the next, or beginning step in your trade journey to China.

This event benefits businesses and brands of all sizes; both prospective and existing exporters that wish to upgrade their strategy for driving sales growth.


See you there!


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ACOLINK LTD is a northern business and whole service provider, bridging and enabling trade between the UK and China.


Decoding Chinese Consumers is part of Let’s Do China - our series of alternative events and workshops offering a refreshing take to trading with China and more.


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Date and Time

Location

TBC

Leeds

United Kingdom

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Refund Policy

Refunds up to 7 days before event

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