Level 1 Training: Introduction to Baby Friendly Standards 08.09.25

What You Will Learn:

• Why supporting breastfeeding and infant feeding matters for babies and families.
• An overview of the UNICEF UK Baby Friendly Initiative and how it protects, promotes, and supports breastfeeding.
• How your service can welcome and support breastfeeding.
• The impact of advertising of commercial formula and breastmilk substitutes.
• Your role in relation to infant feeding and local support services available.

Who Should Attend?

• Receptionists, administrators, and staff who do not have a direct role in infant feeding but need an awareness of Baby Friendly standards.
• Staff in healthcare or early years settings who require basic knowledge to support parents and families.