Level 3 Diploma in Social Media for Business Online Course

The Level 3 Diploma in Social Media for Business is a comprehensive, career-focused program designed for individuals seeking to excel in today’s digital-first business world. With the explosion of online marketing and social media platforms, businesses need skilled professionals who can harness the power of digital channels to drive growth, engagement, and brand loyalty.

This in-depth diploma covers all key aspects of modern digital marketing, from the foundational principles to the advanced strategies that define successful social media campaigns. Whether you aim to manage a brand, grow a business, or kickstart a career in marketing, this course equips you with the practical tools and strategic insights to thrive.

Learning Outcomes

• Understand the key principles of digital and social media marketing
• Develop and execute growth hacking strategies for online business success
• Map the customer journey and optimize touchpoints for engagement
• Create compelling content aligned with brand and audience needs
• Execute effective SEO strategies to increase organic search rankings
• Manage email campaigns that convert leads into loyal customers

Course Link: Level 3 Diploma in Social Media for Business

Course Curriculum

Module 01: Fundamentals of Digital Marketing

• Understand digital marketing landscapes and essential channels
• Explore the digital sales funnel and customer behaviors
• Learn the importance of branding in the digital world
• Identify key performance indicators (KPIs) and analytics tools
• Introduction to digital strategy and online market research

Module 02: Growth Hacking

• Learn rapid experimentation across marketing and product development
• Understand viral marketing tactics and referral programs
• Apply A/B testing to maximize marketing performance
• Use analytics to scale customer acquisition quickly
• Growth frameworks for startups and small businesses

Module 03: Customer Journey

• Map the customer journey from awareness to advocacy
• Analyze user intent and behavior across touchpoints
• Create personas for more personalized marketing
• Improve customer experience with lifecycle marketing
• Align marketing strategies with buyer decision stages

Module 04: Content Marketing

• Develop content strategies based on audience research
• Learn to write, design, and produce valuable content
• Understand content calendars and editorial planning
• Optimize content for SEO and social sharing
• Measure content performance with engagement metrics

Module 05: SEO (Search Engine Optimization)

• Master keyword research, on-page SEO, and meta tags
• Improve technical SEO: site speed, mobile, crawlability
• Build backlinks through ethical off-page SEO strategies
• Analyze traffic sources and organic search performance
• Keep up with Google algorithm updates and SEO trends

Module 06: E-Mail Marketing

• Build and manage mailing lists with segmentation strategies
• Design email campaigns with personalization and automation
• Write compelling subject lines and high-converting CTAs
• Analyze email metrics like open rates and CTR
• Avoid spam filters and ensure email deliverability

Module 07: Facebook Marketing

• Set up and optimize a business page professionally
• Plan and execute Facebook Ads using Ads Manager
• Segment audiences with custom and lookalike targeting
• Use Facebook Insights for data-driven decisions
• Leverage Facebook groups and stories for engagement

Module 08: Instagram Marketing

• Optimize your Instagram profile for brand consistency
• Create engaging content: posts, stories, reels, and IGTV
• Grow followers organically and through ad campaigns
• Use Instagram Shopping and influencer marketing tools
• Analyze performance through Instagram Insights

Module 09: Twitter Marketing

• Set up a brand-friendly Twitter profile and bio
• Use hashtags and Twitter trends to boost visibility
• Engage with followers through threads and live tweets
• Run Twitter Ads and promoted tweets effectively
• Monitor brand sentiment and social listening

Module 10: YouTube Marketing

• Create a branded YouTube channel and optimize content
• Plan and produce video content aligned with marketing goals
• Use YouTube SEO: titles, tags, thumbnails, and descriptions
• Run video ad campaigns with audience targeting
• Analyze channel metrics: watch time, retention, and CTR

Module 11: Mobile Marketing

• Understand mobile user behavior and platform preferences
• Develop mobile-friendly websites and landing pages
• Use SMS and push notifications for direct marketing
• Create mobile ad campaigns via apps and social platforms
• Implement geolocation and proximity marketing techniques

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Link: Lifetime Premium Membership

Our Prime Learners will Get:

• Instant, Unlimited & Lifetime Access to 2500+ Courses
• Unlimited Free Accredited Certificates
• Access to All Career Certificate Bundles
• Free Student ID card & Many More

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.