Leverage the power of content marketing master class
Thursday, 17 March 2016 from 09:00 to 13:00 (GMT)
Join us for the Content marketing that gets resultsmaster class. This four hour interactive session aims to give you the knowledge, ideas and a strategy to help you make the most of your marketing investment – both in your team and any media spend.
Too often content is created without any plan on how exactly it will help your sales and marketing process and this leads to wasted marketing spend and opportunities missed. Effective marketing should always be goal driven and the amount of effort put into the marketing should be translating into sales.
This class offers clear advice on how to make content marketing work and by ‘work’ we mean increased sales.
- Create a content marketing strategy that ties into business goals – helping you have more confidence in your online marketing
- Improve you sales copy on marketing materials with the aim of doubling its effectiveness – therefore doubling sales
- Understand how your current webpages convert and discover why people are leaving your website and not buying or enquiring
You will leave the master class with knowledge, ideas and a strategy to help you make the most of your marketing investment – both in your team and any media spend.
Members of The Supper Club: £95 +VAT
Standard tickets: £150 +VAT
When it and what is is the format?
Thursday March 17 2016
9:00am-1:00pm (arrive at 8:30am for registration)
This is an interactive session so we encourage all attendees to ask questions and join in the discussion throughout to aid learning
Marcus Hemsley is the founder of Fountain, a Digital Marketing Agency with offices in London and Norwich.
Marcus takes an ‘evidenced-based’ approach to marketing – using data and running tests to minimise risk and maximise return on investment for his clients. He is passionate about raising the standard of marketing, believing that an effective strategy is created once you have identified two key things: “How many new customers do you want?” and ‘How much do you want to pay to get them?”
Over the past 8 years, Marcus has worked with organisations including MasterCard, CITB, UEA, and ITV Anglia as a marketing consultant and in-house training provider.