LineUp in conversation with Philippa Craddock
Philippa Craddock built her creative business from her kitchen table into a seven-figure global brand. Her clients included Alexander McQueen, Chanel, Dior, and the Royal Family. She held a Selfridges concession, created collections with the V&A and MATCHESFASHION.com, and was featured regularly in Vogue and House & Garden.
When she opened her London flower school in 2018, students increasingly asked about the business side rather than design techniques. This steadily became her focus: helping creative business owners build thriving businesses.
Through her online programmes, students are achieving remarkable things: features in leading publications, large-budget projects with dream clients, winning Homes & Garden's Next in Design 2025, increasing income while working fewer days, and transforming chaotic businesses into smooth operations with happy teams.
Her approach is revolutionary yet simple: creative businesses work differently, and the successful ones are built around the person at their heart.
In conversation with Kate Teyssier, Philippa will share insights from working with hundreds of creative business owners across interior design, photography, floristry, event design, and branding... to name just a few. She'll explore why traditional business advice fails creatives, how to build on your natural strengths, and practical ways to create a business that's both creatively fulfilling and successful
