LinkedIn Advertising: Campaigns That Convert
Overview
Want to run better LinkedIn Ads in 2026?
In this 2-hour live, practical training workshop, social media strategist Alison Battisby will guide you through how to plan and implement a high-performing LinkedIn Ads strategy tailored for today’s B2B environment.
Whether you’re new to LinkedIn Campaign Manager or want to boost results from existing campaigns, this session will give you the clarity, tools and confidence to reach the right decision-makers and generate qualified leads, without wasting ad spend.
We’ll cover everything from campaign setup and targeting to creative best practices, budgeting tips, and performance tracking. All with a clear focus on real business results.
What You’ll Learn
- How LinkedIn Ads work in 2026 (and why they’re essential for B2B)
- How to use Campaign Manager to set up ads that align with your goals
- Powerful targeting options: job titles, companies, industries and more
- Choosing the right ad formats: Single Image, Carousel, Video, InMail
- Budgeting and bidding strategies that maximise ROI
- Writing and designing ads that spark action
- How to measure success and optimise your campaigns
- How to use Matched Audiences and retargeting effectively
Who Is This Workshop For?
- B2B marketing managers and executives
- Social media marketers and ad strategists
- Business owners targeting professional audiences
- Agencies managing LinkedIn campaigns for clients
No prior experience required, just bring your goals and curiosity!
Good to know
Highlights
- 2 hours
- Online
Refund Policy
Location
Online event
Introduction: Why LinkedIn Ads
We’ll start by exploring the rapid rise of B2B content and why more brands are investing in paid growth on LinkedIn. You’ll learn where LinkedIn Ads fit within the broader marketing funnel, from awareness to conversion, and how the platform compares to Meta when it comes to audience mindset, targeting power, and ROI potential. We’ll also look at key LinkedIn advertising trends and platform updates that matter.
Campaign Manager Essentials
In this section, you’ll get familiar with the LinkedIn Campaign Manager interface and understand how ad campaigns are structured using Campaign Groups, Campaigns and Ads. You’ll learn how to choose the right campaign objective, whether that’s brand awareness, website visits, lead generation or conversions, and how to select the best ad format for your goal, including Single Image, Carousel, Video, and Sponsored InMail. We’ll finish with a live demo showing you exactly how to set up a new campaign from scratch.
Audience Targeting: How to Reach the Right People
Here, we’ll dive into LinkedIn’s precise targeting options, including job title, seniority, company size, function, and industry, and show you how to combine filters to build powerful, highly relevant audience segments. You’ll learn how to use Matched Audiences, such as email lists or website visitors, and how to set up lookalike and retargeting audiences to increase performance. You’ll also get a practical framework for building customer personas that inform smart LinkedIn targeting decisions.
Organized by
Avocado Social
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