LinkedIn Essentials: A Practical 2-Hour Training Session
Do you feel like LinkedIn’s a bit of a mystery?
Not sure what to say, how to say it – or if anyone’s even reading it? You’re not alone.
This LinkedIn Essentials training is designed for professionals who want to get to grips with LinkedIn in a clear, supportive and practical way. Whether you're starting from scratch or have dabbled but feel stuck, this is your chance to build your confidence, sharpen your strategy, and actually enjoy using LinkedIn to build a community and generate leads.
What to Expect:
Over two focused hours, we’ll cover:
- Crafting a standout profile – What matters on your profile (and what doesn’t), how to write about yourself without feeling the ick, and the key sections that will help you get found and make that all-important first impression.
- A Framework that works – Learn a simple structure for using LinkedIn with confidence and consistency – no guessing and definitely no winging it!
- Creating content without the panic – We’ll cover how to come up with post ideas, plan and structure your content and understand what content works, and how to make it feel natural and doable for you.
- How to evaluate what’s working – Understand what LinkedIn is telling you in the stats, and how to tweak your activity to get better results over time.
Who’s it for?
This is a small-group session (max 8 people), so there’s plenty of opportunity to ask questions and get tailored advice.
Perfect for professionals, small business owners and freelancers who want to show up on LinkedIn in a way that feels authentic – and actually works.
Whether you're new to LinkedIn or want to refresh your approach, you're very welcome.
It's not for people who...
- Aren't ready to take action
- Don't want to put the effort in
Why attend?
- I'll help you demystify LinkedIn
- You'll learn how to craft a standout profile
- Get a framework for showing up consistently
- Learn how to create and plan your content
- Get to grips with the analytics to know what is working
All in a supportive environment with zero judgement.