You will learn to use LinkedIn effectively and responsibly. You will also be able to optimise your personal profile and make it do more for you than just acting like an online CV, and how to use company and group pages.

What you will learn:

• Tips and tricks for accelerating the growth of your network.

• Hoe to hide your connections

• How to see who’s been viewing your profile

• How to evaluate a LinkedIn group before you join it

• Group networking best practices

• How to generate leads in LinkedIn answers

• How to embed profile badges on any website

• To use sign-in with LinkedIn buttons

• How to use the LinkedIn App

• Branded B2B Social networks

• B2B social networking strategy

• Managing B2B social networks

• The ROI of B2B social networking

• Plus more

Course Requirements: You will need to bring a laptop, if you do not have one then please contact us and we will try to source a spare, you will not be able to fully participate with a mobile or tablet device. No previous LinkedIn experience required, but you will need to set up your page before the workshop.

Course Trainer - Jonathan Lidster: Jonathan Lidster is currently the Chief Executive of Ignite Business Enterprises providing strategic direction and execution to the delivery of business advice, training, incubation units and support services to start up and operating businesses across the Braintree District.

Prior to Ignite, Jonathan was an independent business advisor and mentor to family businesses and has written and spoken on various issues relating to family wealthy, next generation family business owners and transition of family businesses and assets. He has significant experience in management, finance & operations, business development and marketing, in both the UK, US, Middle East & Asia, which he has gained over the last 15 years in various industries including media, retail and banking.

Jonathan is deeply passionate about the SME sector in the UK and has an entrepreneurial attitude himself having been born into a 5th generation family business, and has launched 5 of his own businesses to date.

Jonathan lives in Halstead, Essex with his wife and two children. He doesn’t have ‘hobbies’ but enjoys time with his family and walking the dog!

CANDIDATE ELIGIBILITY: ·

• Tenants of Braintree Enterprise Centre qualify for 3 free workshops per calendar year, for additional places thereafter, there will be a charge of £5 per course.

• For pre-start-up businesses where the Owner/employee and/or business is based in the Braintree District there is no limit to how many workshops you can attend in a calendar year and there is no charge for your attendance.

• For existing operational businesses where the Owner/employee and/or business is based in the Braintree District we offer 1 free workshop place a year, for additional places thereafter, there will be charge of £10 per place.

• For those who are outside the Braintree District there is a £25 charge per person to attend a workshop.

• Ignite Business Enterprise Limited may collect and share information with Local Authorities, this may be used to facilitate the delivery and management of the services being provided.

• On occasions, photographs or video images may be taken of delegates for promotional/learning activities and a member of staff at the time must be notified if delegates do not wish their image to be kept and used.

• This course is funded by the generosity and support of Braintree District Council and Essex County Council.

• By attending these funded courses, you will agree to provide Ignite Business and the funders information relating to your business on an ongoing basis for the purpose of analysis and reporting.

• Any charges for workshops will be invoiced via PayPal to the email address you register with.