The Purposeful Project in partnership with Tide, invites successful entrepreneurs from celebrated brands to share their areas of expertise on how to grow their business through Linkedin.

We'll cover:

• How to create an effective business profile
• How to promote your company page
• The best way to generate and capture leads
• Why sharing content is important
• How to grow your network
• How to measure your marketing impact

What to expect:

• Honest stories of how founders grew their businesses on Linkedin
• Tips and tricks of sustaining conversions
• Opportunity to speak and network with other entrepreneurs

Speakers:

Nick Telson, Founder Horseplay Ventures

Nick co-founded DesignMyNight in 2010. Coming from a marketing background at L’Oreal, where he launched 2 brands into the UK, he grew DesignMyNight into an 8 million views a month website with three ground-breaking B2B hospitality SaaS systems with over 15,000 customers. DesignMyNight was acquired by The Access Group in November 2017. He now hosts a top 5 global business podcast, Pitch Deck, and has founded a new spin on venture for startups; Horseplay Ventures - a Startup Playground; where he has already invested in 50 startups in the UK and US and has spun out their first venture studio product, trumpet.

Linkedin: nicktelson

Lea Turner, Director Lea Does Linkedin

Crashing onto LinkedIn in October 2019, Lea Turner has since grown a massive network of more than 125,000. 18 months ago, Lea started her own six figure LinkedIn training business teaching others how to build their personal brands on LinkedIn and attract regular inbound leads for their businesses.

Linkedin: leaturner

Chris Branch, Founder and Marketing-Director of Seedily

Chris is the Founder and Marketing-Director of Seedily (formally Seed to Branch) who are platform specialists in LinkedIn. All Seedily's campaigns are performed exclusively via non-paid channels inside LinkedIn which allows them to stay ahead of the curve with all the algorithmic changes that happen on the platform.

Seedily's clients are in a plethora of differing B2B industries, and depending on the needs of the client, Seedily provides animation/design, daily posting, social selling, lead generation, profile makeovers, infographics building, and more!

Linkedin: chrisbranch

Salina Yeung, CEO & Founder Theinacademy

Ex-LinkedIn turned CEO of theinacademy in the middle of COVID19. Salina is a LinkedIn Expert & Coach, 2018-2019 LinkedIn Power Profile and Chairperson for several International Women@Tech Groups. Salina has helped 128+ Entrepreneurs and Small Business Owners to build strong personal brands, turn connections to customers and boost social engagement on LinkedIn. During her tenure at LinkedIn, she has trained over 8,000 execs globally and consulted for Fortune 500 brands about the power of personal branding and LinkedIn for Business.

Linkedin: salinayeung

Host:

Dave Wallace, Founder NMD+

Dave is a very successful entrepreneur who founded HeathWallace, the first digital agency focused on financial services globally. Starting in the UK, he grew it internationally, eventually selling it to WPP.

He is a digital professional who has spent the last 25 years agency side, understanding what customers want and need and ensuring they are truly represented. His primary focus over the previous 25 years has been financial services, and he has worked with the great and good of the FS industry globally. His latest venture is looking to use personalisation to enrich and enhance customer relationships in the finance sector.

Linkedin: davejvwallace

Sponsor:

Tide is the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. We’re used by over 370,000 businesses and have raised over £200 million in funding.

Visit www.tide.co