Share content, build your brand and gain more leads with LinkedIn - Find out how in this workshop

How strong is your Brand on LinkedIn?

Did you know "30% of decision-makers had removed companies from consideration becuase of content that disappointed them"

Branding is showcased via your profile and via how you come across and engage on LinkedIn, so in this workshop we will look at:

Create a professional brand

• Profile overview – how to show your expertise and credibility

Find and connect correctly with LinkedIn connections

• How to build your LinkedIn connections

Engage with insights in line with your brand

• How to become The Expert / go to company on LinkedIn

Build strong relationshipsHow to stay top of your clients and potential clients minds

• Weekly routine for LinkedIn Success

How to showcase your brand on your LinkedIn Company Pages

The workshop is interactive, I will get you all to make a few small steps in the session so that you start to get used to using LinkedIn in an effective and targeted way.

The benefits of LinkedIn

• Brand awareness - 81% of Buyers are more likely to engage with a strong, professional brand

• Increase sales - Top social sellers have 45% more opportunities per quarter

• Become an industry thought leader - 82% of business decision makers (BDM’s) say thought leadership increased their trust in an organisation

• Get recommended - 44% of buyers find potential vendors through shared LinkedIn connections

• Increase sales - Connect with all 5.4 key decision makers within an organisation

What you will learn

Why LinkedIn is essential in getting brand exposure, making key connections, showing your company as ‘the expert’ and how working with goals and social selling you will get big results

How your business goals can be transferred to LinkedIn

• Examples of business goals and how you can achieve them

• Let’s look at your client profile and how this is linked to your goals

How to create a professional brand starting with your profile

• What content you may want to include in your profile

• Where to include keywords so your profile has more opportunities of being found on LinkedIn

• How to showcase your expertise on your profile via media and different profile sections

How to find and connect correctly with LinkedIn connections

• How to connect with LinkedIn connections in line with your goals via the search bar

• How to use who’s viewed your profile to increase your pipeline

• How to network effectively when it comes to LinkedIn and face to face meet ups

• How to use LinkedIn groups to get more connection requests and profile views

How to become and be known as ‘The Expert’

• What you or your company may want to post

• Where you can post your content across LinkedIn

• How to get the most exposure to your posts

• Images and media – just how important these have become with LinkedIn

How to build strong relationships and stay memorable to customers and potential customers

• Key actions to keep you top in minds of customers and potential customers

• How to tag people effectively in status updates

Why you need a company page and how to use it effectively

• Tips in setting up your company page

• How to showcase your business via your company page

• How to increase followers

LinkedIn strategies for you to implement after the workshop, including

• We will look at ways to achieve the goals set out in the first part of the workshop

• I will give some example strategies you may want to implement

• Use LinkedIn’s Social Selling Index to track performance of staff