What do you use LinkedIn for? Endorsing people for skills they never knew they had? Trying to avoid being hounded by recruiters? If so, you’re missing a brilliant marketing opportunity.
This workshop will show you how LinkedIn can help you grow your business, whatever your sector, and whoever your customers.
Social media expert James Dempster, co-founder of Cobb Digital,a leading digital marketing agency. James Dempster has ten years of experience creating powerful online campaigns for all kinds of businesses.
If you know you’re not making the most of LinkedIn, but aren’t sure how to change that, this session is for you. You’ll learn how to use LinkedIn to increase your market share – and how this can be easier than on either Facebook or Twitter.
You’ll learn how to create personal pages that get attention, and business pages that your customers will love. You’ll find out how to create effective targeted advertising and how to measure its success with KPI’s. You’ll discover what the difference between different types of content (curated, owned and bought) is, and how to use them all effectively.
You’ll come away ready to put in place a LinkedIn content plan that will work for you and your business.
James Dempster co-founded Cobb Digital in April 2013. Since then he has continued to grow the business year-on-year, going from just one employee and under £100k revenue to a team of eight talented marketing professionals and approaching £500k turnover.
He loves coaching and developing the team and takes sole responsiblity for all profit and loss and all key strategic decisions.
As well as keeping abreast of all changes to the world of online marketing, he gives regular talks to business professionals, and this year has spoken at Lets Do Business, The Brighton Chamber of Commerce learning breakfast and an event co hosted by KPMG and Gatwick Diamond Business.
Cobb Digital have a wide range of clients including Winkworth Estate Agents, Nutshell Construction, Love Clean Streets and LD Events. The team offer completely outsourced marketing solutions including SEO, PPC, social media, email marketing and content.
Cost: £13 Members £18 Non-Members. This includes a meal.