LinkedIn for Sales- Lead Generation 2021

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LinkedIn- Sales and Lead Generation Masterclass for Post-Pandemic World

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The pandemic has radically transformed customer journeys across the B2B sales channel. Research carried out by more than 850 marketers at global brands, conducted by Marketing Week and Econsultancy, has found that 51% of B2B marketers say Covid-19 has resulted in a ‘radical’ or ‘significant’ change to the customer journey. B2B buyers are now seeking “social proof” to support or validate any buying decisions they are considering in this new uncertain world. The Pandemic is not just changing customer journey's but also challenging customer's conception enabling Trust. Not having a LinkedIn Sales strategy is no longer an option.

With over 25 million UK subscribers and over 600 million global users across 200 countries and territories worldwide LinkedIn is recognized as THE most important social network for Sales and Lead Generation in a post pandemic world. Hubspot's own research has found that LinkedIn is 277% more effective, generating the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%) at generating leads (source: Hubspot research 2016)

This 90 minute virtual masterclass delivered through Zoom is designed for anyone seeking to transform the use of LinkedIn more effectively in 2021 for sales and ensure learners best placed to harness opportunities for your business, giving you the know-how to market yourself, dramatically improve your visibility, reputation and use it to develop new qualified business contacts which convert to revenue. The workshop curriculum will include the following:

- The latest data on how the Pandemic has dramatically changed the sales buyer process

- Crafting a standout profile which achieves maximum visibility in your network and optimal SEO

- Content Marketing for a Post- pandemic world including Video Company Pages and Scribd (replacing slideshare)

- How to best connect with people and dramatically improve your connections and engagement tactics which don't work

- Managing effective Advertising using the LinkedIn Campaign Manager to manage display, sponsored content and inmail. Recommendations on bid strategy, cost per clicks and expected conversions

- The latest 2020 LinkedIn hacks including Live Video, using hashes # and the Find Nearby function

The course curriculum is designed for marketing professionals, entrepreneurs and business owners, recruiters and professionals seeking to improve the use and impact of LinkedIn in business augmented for a post Pandemic World

Feedback from previous Linkedin workshop attendees"If you are either a small business owner or wish to use Linkedin to improve your overall B2B marketing performance this is a very practical and useful workshop with an emphasis on fast effective results which suited me ideally. The trainer has tested everything himself so all the recommendations are validated with his own tracking and data. Highly recommended" Guy Lipscombe, IT business Owner,

"Highly useful workshop for my startup business, leads are now coming through and all my sales people are using the hacks to build new first degree connections. Great Course" Mike Peters Design Business owner

"Although we have paid subscription we rarely use linkedin but this course really gave me a clear understanding of how it can be used to support our commercial plans" Sarah Clayton, event owners

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