£156.66

Linkedin - Half Day Workshop - Getting the most out of Linkedin

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Location

Location

Linklater Rooms

(Near Elphinstone Hall)

University of Aberdeen

Aberdeen

AB24 3FX

United Kingdom

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Refund Policy

Refunds up to 30 days before event

Event description

Description

White Cube Consulting are delighted to welcome Linkedin Training expert, Mark Williams, back to Aberdeen to run another half day workshop on getting the most out of Linkedin.

Following attendance at Mark's workshops in September this year, our own Linkedin stats have been transformed, including;

  • Over 300,000 post views in 3 months

  • Over 2,000 profile views in 90 days (up from c400)

  • Winning new business, including a brand new overseas client

Date - 22nd February 2018

Venue - Linklater Rooms, (Near Elphinstone Hall), University of Aberdeen

12.30 - 17.00 - Getting the most out of Linkedin

Who should attend?

LinkedIn users who are either new to the platform, occasional or regular users of LinkedIn.

What we will cover

LinkedIn Basics - What is a LinkedIn network? How social media influences buyers and the broad concepts of 'social selling' on LinkedIn

Making the right first impression - How to construct a 'best in class' profile including images, headlines, summary, experience, recommendations and skills.

Building an effective network - It's not all about numbers....but numbers are important! Who should you connect with and how to find them (searching). Invitation etiquette. We're connected...now what?

Communication - 'where the magic happens''! Articles, posts, groups and engagement.

Welcome to Neptune - Why LinkedIn changed and why this is important to you. Is your profile optimised for Neptune? New advanced search and new privacy settings

Content Marketing on LinkedIn - How to influence and build credibility and trust via great content. Articles (long form), Posts (short form), text vs images vs video including native video plus 'taming the algorithm'!

LinkedIn is a Contact Sport! - Using your homepage effectively including how to train the algorithm. Like, comment or share? @mentions, images and links. Groups - are they dead? InMails and messaging techniques including video messaging

The Social Selling Workflow - A proven method to win new clients on LinkedIn

Sales Navigator Premium account - What it is, why it works and why you might want to consider it.

What Next? - Objectives and follow-up

PLEASE NOTE - Lunch and refreshments will be provided.

PS - Interested in attending our first ever Linkedin Local Networking event? It's being held at Elphinstone Hall the same evening...more details here; https://www.eventbrite.co.uk/e/linkedinlocal-aberdeen-linkedin-networking-event-tickets-40836112913

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Date and Time

Location

Linklater Rooms

(Near Elphinstone Hall)

University of Aberdeen

Aberdeen

AB24 3FX

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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