LinkedIn Marketing
Get ready to level up your LinkedIn game with insider tips and tricks from industry pros!
Location
Online
Good to know
Highlights
- Online
Refund Policy
About this event
Master LinkedIn Marketing strategies to boost your brand, network, and business growth.
Overview
LinkedIn is more than just a networking platform—it's where decision-makers meet, professionals influence, and businesses grow. This course focuses on proven techniques to market effectively on LinkedIn, from building a compelling profile to creating content that drives engagement and builds credibility. You'll discover how to optimise your presence, connect with the right audience, and generate leads without sounding like a sales pitch.
Whether you're self-employed, managing a brand, or simply trying to get noticed, this course delivers a streamlined path to mastering the business side of LinkedIn. Learn to navigate the platform with purpose, build lasting professional relationships, and understand what content works—and why. Everything is taught through a professional lens without unnecessary fluff.
Learning Outcomes
- Understand how LinkedIn marketing supports brand and business growth.
- Learn profile optimisation techniques to increase professional visibility.
- Discover how to build strong and relevant business connections.
- Identify content types that attract views and interaction.
- Use messaging and outreach strategies to drive meaningful results.
- Monitor performance through analytics and adjust for better outcomes.
Who is this Course For
- Professionals looking to improve their online networking efforts.
- Entrepreneurs aiming to grow their business through LinkedIn presence.
- Social media managers who want LinkedIn-specific marketing tactics.
- Freelancers needing more visibility in a competitive digital space.
- Marketing teams looking to diversify their online strategies.
- Business owners seeking to improve lead generation online.
- Career changers wanting to build a strong online portfolio.
- Anyone serious about making LinkedIn work for their goals.
Career Path
- Social Media Manager – £32,000 (average UK salary)
- Digital Marketing Executive – £29,000 (average UK salary)
- Content Strategist – £38,000 (average UK salary)
- LinkedIn Marketing Specialist – £34,000 (average UK salary)
- Brand Communications Officer – £36,000 (average UK salary)
- B2B Marketing Consultant – £42,000 (average UK salary)
Frequently asked questions
LinkedIn Marketing involves using LinkedIn to promote your brand, build professional relationships, and generate leads through content sharing, networking, and advertising tools.
While LinkedIn is especially strong for B2B, it’s also valuable for personal branding, recruitment, and connecting with decision-makers across all industries.
No, but it helps. A Company Page allows you to showcase your brand, post updates, run ads, and gain followers—all essential for business visibility.
Educational posts, industry insights, behind-the-scenes content, and personal success stories tend to perform well and encourage engagement on the platform.