What is LinkedIn Marketing?

LinkedIn Marketing involves using LinkedIn to promote your brand, build professional relationships, and generate leads through content sharing, networking, and advertising tools.

Is LinkedIn only useful for B2B marketing?

While LinkedIn is especially strong for B2B, it’s also valuable for personal branding, recruitment, and connecting with decision-makers across all industries.

Do I need a Company Page to market on LinkedIn?

No, but it helps. A Company Page allows you to showcase your brand, post updates, run ads, and gain followers—all essential for business visibility.

What kind of content works best on LinkedIn?

Educational posts, industry insights, behind-the-scenes content, and personal success stories tend to perform well and encourage engagement on the platform.