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Learn how to connect LinkedIn with Sales

Mastering LinkedIn is an increasingly valuable skill for Business Owners and Sales Leaders.

Master LinkedIn and enjoy greater Sales Success in 2017!

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LinkedIn Masterclass for Sales and Business - Bristol - Autumn 2016

Wurlwind - Mark Stonham

Friday, 25 November 2016 from 09:00 to 16:00 (GMT)

LinkedIn Masterclass for Sales and Business Bristol -...
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Ticket Information

Ticket Type Sales End Price Fee Quantity
Earlybird - Save £30 with this ticket - up to 10 days before each event. 15 Nov 2016 £149.00 £6.85
Masterclass ticket - from 10 days before each event. 24 Nov 2016 £179.00 £8.11

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Event Details

Who should attend:

This course has been designed for people whose role includes selling to businesses, including:

  • Business Owners and Managing Directors
  • Sales Managers and Sales Directors
  • Management Consultants and Coaches
  • Sales and Business Development Professionals

Others who have benefited include:

  • Sales Support and Marketing Professionals
  • Armed forces officers undergoing resettlement - into business/consultancy
  • Professionals in career transition - into business/consultancy

With a maximum of 6 delegates the workshop is consultative and suitable for LinkedIn users of all levels:

  • Beginners wanting to fast-track results through a deep-dive into LinkedIn for Sales
  • Intermediate users wanting to move up a level and leverage their network
  • Power users looking for new techniques to give them an edge in sales

Course Objectives:

By coming on the course you will gain:

  • A clear appreciation of the potential of LinkedIn for yourself and your business
  • Insight into the major strategies, techniques and tactics for LinkedIn and Social Selling
  • Experience by completing practical tasks in key areas in the modules below
  • An action plan and task list to work through after the course

My objective is that you will want to recommend this course, as previous attendees have done.

Course Outline:

The course is structured into 3 main sections, between introduction and action:


  • LinkedIn uses and benefits in a marketing & selling context for business
  • Best practice, etiquette and pitfalls

Section 1: Building your Network and Prospecting

  • LinkedIn Search - techniques to find people, companies and other resources
  • Advanced Search techniques to find highly targeted people 
  • Your network - 5 groups of people you want to connect with
  • Connecting - 6 ways to connect with people through LinkedIn
  • Effective messages to send to people to connect
  • Handling invitations - maximising incoming opportunities
  • How to quickly build and manage prospect lists
  • When LinkedIn Premium is worthwhile

Section 2: Personal Branding for Sales

  • LinkedIn Profile Foundations - how to complete key sections
  • Optimizing profile for keywords in order to be found
  • Creating a Customer and Sales oriented Headline and Summary
  • Building credibility through the experience sections
  • Adding social proof via Groups, Influencers and Multi-Media
  • Optimizing your profile for maximum impact to start sales conversations
  • LinkedIn Company Page, Showcase Pages and gaining Followers

Section 3: Activities to raise your profile and generate leads

  • Effective routines - daily, weekly, monthly, quarterly
  • Content to Create to support brand building and lead generation
  • Content to Curate to support visibility and sales goals
  • How to build a power group to accellerate results
  • Apps and Tools for impact and productivity
  • Marketing & Advertising using LinkedIn

Taking Action: putting this knowledge into practice

  • Quick wins to encourage you!
  • Aligning LinkedIn activity with your sales and business goals
  • Techniques to make LinkedIn and Social Selling part of your sales routine and toolkit
  • Implementation Support for you and your team


What previous attendees said:

"A very useful kick-start to good practice which will help me build the right profile on LinkedIn"

Glen Maxwell-Heron St Andrews Consulting

"I found Mark very helpful and informative. Not being very familiar with LinkedIn before the workshop I can now go back to my company and apply these with confidence."

Alana Wize - Datasharp

"Useful targetted workshop focusing on key aspects and tips on making the most of LinkedIn to appear relevant and insightful to existing contacts and to source prospects." .

Harriett Formby FD-Works


 Course Logistics:

Administrative aspects for the day at Engineers House in Bristol are:

  • Arrive from 08:30 for a 9:00 start. Coffee available in the lounge on arrival.
  • Parking is available on-site or on the roadside opposite - Residents Parking Pass available from Reception.
  • A FULL Lunch is included - catering at Engineers House is excellent!
  • We finish at 4:00. There is the option to work in the lounge afterwards.
  • Please bring a Laptop or Tablet with WiFi to access your LinkedIn profile.
  • Further information will be provided to attendees a couple of days prior to the event.

Contact Mark Stonham with any questions not covered here.

Do you have questions about LinkedIn Masterclass for Sales and Business - Bristol - Autumn 2016? Contact Wurlwind - Mark Stonham

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When & Where

Engineers House
The Promenade
BS8 3NB Bristol
United Kingdom

Friday, 25 November 2016 from 09:00 to 16:00 (GMT)

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Wurlwind - Mark Stonham

Wurlwind = Connecting LinkedIn with Sales.

We work with business owners, company directors and sales leaders to improve their LinkedIn skills, techniques and strategies that create sales opportunities and enhance sales relationships. opportunities through Linkedin, which some refer to as Social Selling. 

I have developed a range of training courses and services around LinkedIn and Social Selling that have been highly recommended by people who have been on my courses.

My background is sales and sales management, primarily selling IT based business solutions, winning new name accounts, developing key accounts and selling and managing major change projects.

Find and Connect with Mark Stonham & Wurlwind @

Mark Stonham on Twitter

Mark Stonham on LinkedIn

LinkedIn4Sales on Twitter

Wurlwind on LinkedIn

  Contact the Organiser
LinkedIn Masterclass for Sales and Business - Bristol - Autumn 2016
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