LinkedIn Mastery for Worcester Businesses: One-Day Workshop

Feeling invisible on LinkedIn while watching competitors win all the business? Tired of wasting time on social media with nothing to show for it?

In just one day, I'll help you transform your LinkedIn profile from a dusty digital CV into your most powerful sales tool. This intimate, hands-on workshop (limited to just 10 participants) delivers simple, actionable strategies to win sales and boost visibility, even if you're time-poor and tech-anxious.

Forget the boring, fusty image of LinkedIn! I'll show you how it can be your own 24/7 business conference in your pocket - where YOU control the guest list. Using my signature disco ball party analogy, we'll make LinkedIn fun whilst strategically positioning you to attract more clients.

This Zero to Hero LinkedIn training is specifically designed for busy business owners who don't have time to figure it all out alone.

Content

• How to create an "All-Star" LinkedIn profile that stands out from competitors and attracts your ideal clients
• Step-by-step LinkedIn strategy for expanding your network with quality connections who need your services
• Simple LinkedIn posting strategy and content creation techniques that showcase your expertise without consuming hours of your time
• Time-saving LinkedIn strategies for busy entrepreneurs - automate the right things while maintaining the personal touch
• Social selling LinkedIn techniques that convert connections into genuine business opportunities
• LinkedIn lead generation methods that work even if you're not tech-savvy
• How to use LinkedIn analytics to measure what's working and adjust your approach for maximum results

Who Should Attend?

• Business owners who need to generate sales from LinkedIn but don't know where to start
• Entrepreneurs who hate social media but recognise LinkedIn's business potential
• Small business leaders who feel overwhelmed by LinkedIn's features and functions
• Professionals who want a simple LinkedIn strategy that doesn't require technical expertise
• Business coaches, consultants and service providers looking to attract more clients online
• Anyone who's time-poor but knows they're missing opportunities by not leveraging LinkedIn effectively

⭐ EXCLUSIVE SMALL GROUP FORMAT: Only 10 places available to ensure personalised attention and customised advice for your specific business ⭐

Practical Takeaways

• A fully optimized LinkedIn profile that positions you as the go-to expert in your field
• Your own customised LinkedIn content strategy with templates and examples tailored to your business
• Step-by-step guide for generating leads and sales from LinkedIn in just 15 minutes per day
• Proven techniques for engaging with your ideal clients without feeling salesy or pushy
• Simple systems for measuring your LinkedIn performance and adjusting for better results
• Personal feedback on your specific LinkedIn challenges from an experienced business coach

Value for the Business

• Increased visibility and brand awareness on LinkedIn
• A consistent pipeline of potential leads and business opportunities
• Enhanced professional credibility and thought leadership status in your industry
• Clarity on which LinkedIn activities actually drive business results for your specific situation
• Freedom from wasting time on ineffective social media tactics
• Confidence in using LinkedIn even if you've always considered yourself a technophobe

Format

6-hour in-person workshop (9:30 AM - 3:30 PM) in central Worcester with hands-on exercises, group discussions, and personalised feedback. This isn't a boring lecture - it's an interactive, practical session where you'll implement changes to your LinkedIn profile in real-time and leave with a working strategy.

The workshop uses my unique disco ball party approach to make LinkedIn fun and accessible, breaking complex concepts into simple, actionable steps for even the most tech-anxious business owner.

Preparation for Attendees

• Bring a laptop or tablet and ensure you have access to your LinkedIn account
• Come prepared with your business goals and information about your target audience
• Think about 3 specific LinkedIn challenges you're currently facing so we can address them
• Have examples of competitors or peers whose LinkedIn presence you admire
• Bring business photos if you need help selecting a professional profile image
• Most importantly, bring your questions - there's no such thing as a "silly" LinkedIn question in this workshop!

Post Workshop

After our day together, you'll receive a comprehensive LinkedIn implementation guide and one month's complimentary access to my 'Hey! It's Esther's LinkedIn Party (HELP!)' community, where you can ask questions and continue your LinkedIn journey with ongoing support.

I'll also provide a 30-day content calendar template specifically designed for time-poor business owners, plus email support for two weeks following the workshop to answer any additional questions as you implement your new LinkedIn strategy.

Unlike other LinkedIn courses that leave you to figure things out alone, this Zero to Hero training includes the follow-up support you need to actually implement what you've learned.

Workshop Facilitator

I'm Esther Partridge-Warner, author of 'A to Z of LinkedIn for Business Owners and Business Leaders' and specialist LinkedIn coach for time-poor entrepreneurs. I've been where you are - running my own business while trying to figure out how to use LinkedIn effectively without it consuming all my time.

After helping hundreds of business owners transform their LinkedIn presence from invisible to influential, I've developed a simple, jargon-free approach that works especially well for business owners who consider themselves "technophobes" or who "hate social media."

I believe running your own business is isolating enough without having to navigate LinkedIn alone. That's why I focus on creating a supportive, no-judgment zone where entrepreneurs can learn practical LinkedIn skills in a way that actually makes sense (and might even be fun!).