The 1 day essentials course is for anyone wanting to generate great results from using LinkedIn
Learn how to position yourself to attract buyers.
See how to search for the best prospects.
Manage a campaign to nurture and generate calls, demo’s and appointments.
This course is suitable for ambitious sales people with a free or Premium account and want to get the most out of LinkedIn before investing in SalesNavigator, or for ambitious sales people who have Sales Navigator and are also booked on the advanced course.
What will I Learn?
By the end of the session, you will have learned how to:
Optimise all of your social media profiles for sales & marketing purposes
Use advanced search techniques to unearth hidden prospective buyers
Take strategic control of your reputation and product / service positioning on social media
Design, build & deliver a comprehensive ‘social selling’ strategy
Create & manage a library of Boolean search strings to help identify new clients quickly
Contact people wherever possible free of charge, without investing in premium products
Build and manage your own business development and marketing groups on LinkedIn
Use additional tools & technologies to minimise resource and maximise returns on your social selling activities
What are the Benefits of Attending?
The key benefits and outcomes of attending the LinkedIn Foundation Sales Training course typically include:
Gain more leads and better qualified leads with less cold calling!
Gaining increased access to potential buyers for your products & services
Time saved online by using the most effective tools & techniques
A higher return & better results from your overall social selling activities
The development of your personal and company brand amongst targeted buying communities
Who Should Attend?
Anyone with day-to-day (or management) responsibility for sales activities within your business. Primarily, that will be sales professionals with direct sales responsibility, but may also include elements of marketing, branding & communications.
The course is designed mainly for those companies looking to leverage the basic social media accounts, although we also highlight where premium accounts & services may be of benefit to your sales activities. However, we always recommend leveraging the free accounts before investing in premium services - you'll be surprised how much you can do!
The foundation course caters for all levels of social media knowledge, from complete beginners to experienced users – and will explain 'social selling' on both a tactical & strategic level. By the end of the day you’ll be amazed how much you DIDN’T know about what’s possible on LinkedIn!
This workshop is delivered by Howard Flint & Stuart Jones.
Howard is one of the UK’s premier sales executives and coaches. He has led successful international sales teams and radically improved the sales fortunes of numerous companies. His philosophy is to teach only what he has successfully done. He brings vast practical real life LinkedIn experience to our courses.
Stuart is a LinkedIn training veteran, having taken over 500 professionals through his acclaimed courses. Stuart is an expert in LinkedIn searching and nurturing techniques. Having developed his LinkedIn expertise primarily from a recruitment perspective (LinkedIn’s original focus area) he has now applied his considerable knowledge to sales.
Course Timings & Refreshments
This full day workshop runs from 9.30am – 4.30pm, includes a two-course networking lunch, and quality refreshments throughout the day.
For more information about our full range of consulting & training services, contact us at firstname.lastname@example.org or visit www.linkedinsalestraining.co.uk.
Share with friends