LinkedIn - the risks and opportunities and how to use it as a tool for business growth

With 500 million members in 200+ countries, there’s no escaping the reach of LinkedIn. Some business owners are still not sure and think it’s just another social media platform whereas some are generating £$€millions from it. The bottom line is that LinkedIn is the biggest business database in the world with the tools that allow you to access every prospect, client, supplier or potential hire that you might ever want to.

In this free and fast-paced educational webinar, you will be provided with leading edge information on the following:
• The importance of personal branding and its relationship with corporate branding
• The reputational risks and business opportunities of LinkedIn
• How to write a killer LinkedIn profile using highly-effective marketing techniques
• How to use LinkedIn as a tool for networking and developing relationships
• How to nurture relationships to monetise your LinkedIn network

Heather White is one of the UK’s leading experts on Networking and Matt Craven is a thought-leader on Personal Branding. Together, they will deliver a thought-provoking and practical session that will provide a raft of quick wins that you can immediately implement to develop your business.

Our Presenters

Heather White is the CEO & Founder of Smarter Networking Ltd, a WEConnect International women-owned business, and is a Networking & Personal Brand Expert and Boardroom Match-Maker who speaks, trains, coaches and writes about these skills and opportunities. For the last 15 years, she has helped people to communicate their roles, strengths and values more confidently and to engage more both internally and externally. As a professional networker, she loves connecting people and has created a unique service called Boardroom Ready, which matches senior executives from FTSE500 and other top ranking organisations with the boards of AIM listed, privately owned and SMEs companies. Over the years, she has delivered services to numerous high profile organisations such as American Express, BAE Systems, CGI, Christies, KPMG, London Business School, Nationwide Building Society, PGIM, Royal Bank of Scotland and Siemens.

Matt Craven is Managing Director of The CV & Interview Advisors and The Career Enhancement Network and has been in the Personal Branding / Career Enhancement business for many years. Matt began his career in sales, soon progressing to Sales & Operations Manager, before moving into recruitment with Europe's leading specialist recruitment provider. He has recruited into many sectors from junior contract recruitment through to senior executive headhunting and everything in between. Matt's recruitment career culminated in a senior management role, responsible for multiple divisions and large teams across London. In 2006, Matt took 'the leap' and set up The CV & Interview Advisors. He has become a well-known and well respected thought-leader within the world of Personal Branding and has developed a number of unique frameworks that have resulted in partnerships with many leading organisations.


WEConnect International
More information about WEConnect International and our work supporting female entrpreneurs can be found here: http://weconnectinternational.org/en/