Hosted by David Glenwright from JC Social Media, this three part course will get you and your busienss up to speed on LinkedIn.

Part one - Creating a LinkedIn profile to help you generate business

LinkedIn is in many ways a unique platform, particularly because it puts the individual forward in a professional environment, rather than the brand. As is the case in any networking scenario, first impressions are vital, and on LinkedIn this is achieved through having a perfectly optimised personal profile. In this webinar, we will:

* Discuss the importance of a profile on LinkedIn, and how it can be discovered by other users

* Review the key components of a personal profile, and how best to optimise them for your target audience

* Explain how the privacy settings work on LinkedIn, and what the best settings are for your personal aims

ABOUT DAVID GLENWRIGHT

Armed with a degree in War Studies, David has spent the last 8 years applying the art of strategy to social media. Now, as our head of training services, he works closely with organisations of all shapes and sizes to help them navigate the digital minefield and get the most out of social media.

A veteran trainer, speaker and consultant, David has helped to not only upskill the staff in over 400 companies including Nandos, Yodel and Citroen, but has also worked with them to help shape and evolve their overall strategy and approach to digital engagement.

David is one of the original eight individuals accredited by Facebook as part of their “She Means Business” initiative and remains the only one in the West Midlands. In 2018 he was also included in Enterprise Nation’s 50 top business advisors in the UK.

In his spare time, David is the creative director of the Great British Beer Festival Winter, and he also comments regularly in the media on social media stories, with recent appearances including BBC Radio 4, BBC Radio 5 Live, and ITV’s Good Morning Britain.