This LinkedIn training session is designed to ensure that you are in the best position to harness the power and opportunities of LinkedIn for you, your organisation or your business.
You will find out how to market yourself, increase your visibility and reputation and how to develop new business opportunities.
If you are representing a business you will also find out how to use LinkedIn marketing tools to target your audience, build a brand and generate leads cost-effectively.
Who should attend?
Those who are engaged in business-to-business marketing or sales including: Managing Director, Marketing Director or Manager, Marketing Executive, Sales Director, Business Development Manager, Academic Organisations, Professional Services Sole Trader/SME and Trade Bodies.
What you'll learn
§ LinkedIn;why it’s important
§ Creating a profile to market and sell
§ Using Groups to engage and target prospects
§ Advanced search for market intelligence and targeting
§ Developing and utilising Company Pages
§ LinkedIn marketing tools to promote your business and generate leads
"Very clear and concise advice on how to use LinkedIn to improve and expand connections. This is going to be very beneficial in my role to approach prospects and build relationships with existing clients and members. Great course, easy to follow and I'm positive the results will be of great value." Kelly McErlane, Scotland IS.
"Ann's LinkedIn training workshop was excellent, providing useful tips and advice gleaned from her real passion for the subject. As well as being informative there was also great, practical advice that I'll use and pass on to my colleagues - highly recommended." Catriona Love, Condies Accountants.
“I really got a lot out of it in such a short space of time - I've been to all day events and learned much less on numerous occasions. So keep up the good work!” Ian Mountford, Hanover (Scotland) Housing Association
“Very informative with lots of insight and explanations to help me get more out of LinkedIn. Enthusiastically presented. Very helpful.” Gordon Nelson, Federation of Master Builders