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Live Ammunition! Pitching Competition

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£0 – £15

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Pitch your idea to our panel of film industry executives and the toughest critics of all - a live audience!

About this Event


Have you got a great idea for a movie?

This is it! The Live!Ammunition! pitching competition returns to Raindance.

This is your chance to pitch your movie idea directly to a panel of film industry executives and the toughest critics of all, a Live Audience.

The people on our Panel are the people who matter. They decide what gets made.

Pitching skills are the one skill often overlooked by writers, directors and producers. Learn how it’s done by watching the rest and hone your pitching skills by getting instant feedback. Who knows, your pitch could be taken up by one of our panel. Past Pitches that have gone into production include Meet The Parents (1994), 51st State (1995), Siamese Cop (1996) and White Bhaji (2001).

The panel can, and will, gong you off if they get bored. But they have to give two good reasons why.

The Prizes!

All winners get a year’s complimentary membership pro and the overall winner will get a £100 Raindance Voucher to use on any Raindance course or event.

How to Pitch

Registrations to pitch will be taken on a first come, first served basis in reply to an email which will be sent at a predetermined time on the day of the event. There are twenty places guaranteed to pitch. Once the first 20 places have been filled we will keep a waiting list.

Please note, the demand to pitch is high and admission does not guarantee you a slot to pitch. However, we will accommodate as many pitches as possible and if you’re on the waiting list this does not necessarily mean you won’t get the opportunity.

Not ready to pitch? Then just come, watch, learn and network.

Discover Be Discovered

The Panel for January 2021 was:

Deborah Sheppard

Deborah is a consultant in film, marketing, sales and distribution, having been Marketing Director at both UIP and Paramount Pictures for over 12 years. Her studio experience included major franchise movies including Bond, Bridget Jones’s Diary, Shrek, Star Trek, Puss in Boots, Transformers, Bourne Identity, Iron Man, Captain America, Thor, Madagascar, Kung Fu Panda, and diverse titles such as Jarhead, United 93, Into the Wild, Babel, An Inconvenient Truth, Made in Dagenham, True Grit, Revolutionary Road, Saving Private Ryan, Rango.

She released 420 titles achieving over $4.2m at the UK and Ireland box office. As a consultant, she has managed the release of various titles from independent film makers across multiple platforms, theatrical to VOD, in the UK and US, pulling together strategies and teams for both documentary and feature titles. She also has an extensive production slate in development spanning horror, animation, drama and comedy.

More information about her consultancy services can be found on www.iheartcinema.co.uk. She also runs bespoke courses, and regularly runs a course for Raindance.

Kim Hudson

Kim Hudson is a pioneer in personal growth stories. She’s the originator of the ‘Virgin’ story structure.

After studying Writing for Film and Television at Vancouver Film School in 2006, Kim became fascinated with the Hero’s Journey. More particularly, she wondered what the feminine counterpart looked like. After studying Jungian theories, mythology, fairy tales, and many movies that did not follow the hero’s journey, Kim produced an archetypal structure for writing story of learning who you are, despite what everyone expects from you. Her ground-breaking book The Virgin’s Promise: Writing Stories of Creative, Spiritual and Sexual Awakening has become the go-to handbook for personal growth storytellers.

This universal story trope crosses genre, age, and gender. The pattern can be found in a broad range of movies such as Billy Elliot, Her, Moonlight, Lady Bird, About a Boy, An Education, Another Earth, A Quiet Place, The Post, Jojo Rabbit, Avatar, and Joker.

Kim regularly offers weekend workshops at Raindance Film School, London, and Writer Jump, Vancouver. She speaks on the Virgin’s Promise regularly including LA Script Festivals, David Lynch MFA Writing Class, Romance Writers of Australia Annual Gathering, BC Student Film Festival, Women in Film Vancouver, and Yukon Available Light Film Festival.

Kim lives in Whitehorse, Yukon with her two daughters and sheepdog and enjoys hiking and skiing during her free time.

Read articles by Kim Hudson

Jurgen Wolff

Jurgen Wolff is a writer, teacher, and creativity consultant. In the United States, he wrote for sitcoms including Benson and Family Ties. He wrote the feature film, The Real Howard Spitz, starring Kelsey Grammer and directed by Vadim Jean. He was a script doctor on the hit film, Mannequin and others starring Michael Caine, Walter Matthau, and Eddie Murphy. For Germany, he co-created the comedy series, Lukas, which ran for 65 episodes, and an original comedy series called Krista. He also wrote nine episodes of the series, Relic Hunter. He wrote two TV movies for the Olsen Twins, and several the German TV movies including, On Top of the Volcano, starring Maria Schrader and Sebastian Koch (2007). His play, Killing Mother, was produced at the Gorky Theatre in Berlin, and he’s also had plays produced in New York, Los Angeles, and London.

As a writing and creativity teacher, his courses include Beyond Brainstorming, Create Your Future, The Creative Breakthrough Workshop and the ground-breaking Script Coach Series developed exclusively for Raindance. He has presented his courses at the University of Southern California, the University of Barcelona, the Skyros Institute, many films schools, and groups and organisations including The Academy for Chief Executives, Egmont, Grundy-UFA, and Columbia-Tri-Star. For eight years he was a visiting lecturer for the Pilots Program in Sitges.

His books include Your Writing Coach and Your Creative Writing Masterclass (Nicholas Brealey Publishing), Creativity Now (Pearson), Do Something Different (Virgin Business Books), Successful Scriptwriting (Writers Digest Press), Top Secrets: Screenwriting (Lone Eagle Press), and Successful Sitcom Writing (St. Martin’s Press).

He has written for many publications including the Los Angeles Times, the San Francisco Chronicle, Broadcast Magazine, and he is the editor of Brainstorm, the creativity ebulletin.

Randall C Willis

Randall C Willis is an award-winning screenwriter based in Toronto. Randall is part of the writing team that produced the sketch comedy TV special Some TV!, and co-wrote several theatrical comedy shows staged across Toronto. Randall’s specialty is story and his ability to help writers develop both their ideas and their unique voices. He has brought those skills to bear with the Austin Film Festival, where he has served as Second Round Reader, and more recently, in his story analysis business So, What’s Your Story?

Alec Christie

Alec Christie is an Executive Producer at McCann.

He has vast experience working as a Producer, Line Producer and Production Manager. He is proficient in budgeting, scheduling, managing production units in feature films, drama, commercials, animation, documentaries, promos and live events. He has a wealth of industry contacts in Europe, the United States and further afield.

Between 1984 and 1993 Alec Christie worked professionally in front of the camera before going on to study film at the University of Warwick.

Additional resources for the pitching competition

Pitching essentials for screenwriters and filmmakers

Did you know?

Raindance members attend this event for FREE? You can join online >HERE< and start saving immediately

This course is FREE for our HND and postgraduate/MA students

The Raindance Guarantee: If this event fails to meet your expectations, let us know at the break and we will make a full, 100% no-questions-asked refund.

Since 1993 Raindance makes filmmakers

The History of Live!Ammunition! Pitching Competition

The first Live!Ammunition! was held in Leicester Square in what is now the VUE West End Cinema in Leicester Square in October 1994 at the 2nd Raindance Film Festival. I invited the comic Emo Phillips to pitch his new film screening two days later during the festival. it was my attempt to rustle up interest in his quirky and amusing low budget comedy. I didn’t realise an acquisitions executive from Universal Studios was in the room who saw and bought world rights for the movie two days later. The film languished in the vaults for five long years when it was remade: Meet The Parents.

The original Meet The Parents has a fascinating Wiki post here.

There’s been dozens of fascinating stories over the years. Many films have started their route to completion at this event including Stel Pavlov’s 51st State.

The Live!Ammunition! pitching competition has been staged over 150 times in New York, Toronto, Berlin and at the Cannes Film Festival and of course in London.

Hope to see you there!

Elliot Grove, founder

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